Marketing Musings, Social Media
It doesn’t have to be said that blogs, wikis, podcasting, twittering, etc. will eventually be considered a natural part of the way we communicate as individuals and is fast becoming the way that enterprise companies reach their audiences (see Forrester research). But turns out now it will be a major way big companies reach their employees and facilitate conversations between their employees too.
Join a team that manages one of the top internet portals in the world and be a part of a process with new and exciting initiatives driving business value to the company for both the consumer and SMB markets. Building a client branded online store to create a world-class e-commerce experience for our end-users to try, buy and download software and hardware. We’re also working on a Solutions Marketplace that will connect business owners with solutions built on the Microsoft technology stack. We are looking for an experienced Program Manager with IT, Operations and Software + Services background who can lead the effort to drive overall quality of service and operational integrity of one of the Team Portals. This role is responsible for deploying, monitoring and ensuring the service health of the property.
Live Site Operations Program Manager
So I want to tell a short story about a gal who approached me on Facebook a couple of weeks ago. She said she was in the beginning stages of her career search and thought she would take a chance to see if I had any words of wisdom. (How could I turn that down). Anyway, we scheduled some phone time and I ran her through a series of questions to see how I could possibly offer her direction. After a really impressive conversation, she proceeded to tell me she applied for the Campaign Desk Coordinator position and was not moved forward. Needless to say, I scheduled a face to face interview with her and she just met with the Campaign Desk Team on Friday.
My point to all this… if you really want something, think creatively on how to get yourself closer to the goal. She didn’t just sit back and wait, she thought, she took action, she put herself out there… and now she has a shot that she did not have before. I cannot guarantee that she will get the position, but I will guarantee that if she ever needs advice or a wall to bounce ideas off of, I will be there for her.
WAY TO GO MRM, I take my hat off to you.
Move to an edge. Declare your edge the center. Let the world reorganize around you.
The great misconception of marketplace leadership is that success comes from saddling up and blazing a new path for all to follow. Intuitively, we all know it doesn’t work like that.
People don’t connect with an idea because some commander inspired hearts and minds – they connect with an idea because it makes sense on a fundamental level. Something works better/faster/easier/cheaper. It’s more fair or honest or viable or responsible. It’s more exciting, or makes them more exciting.
Modern leadership is about taking a fresh idea and committing to it – and allowing people to find their way to the best solution. It isn’t push. It’s pull. The greatest successes in this generation haven’t tried to drag a marketplace with them, rather they’ve focused on building mp3 players and social networks and powertrain systems that deliver more value than the status quo.
This truism applies in equal measure to brands and marketers as it does product designs and program developers. Unforgettable work requires establishing a center apart from old Madison Avenue, rethinking the rules for engaging your audience, raising a new flag and allowing people to find their way.
You want to talk about ‘learning marketing’ from a business side? You want an opportunity to learn from the ground up? You want a foot in the door with a fantabulous company? You really need to check out this position.
Campaign Desk Coordinator
Two weeks in. A Projectline creative marketing consultant for ten days plus a good two hours. What’s made Projectline stand out so far against the measure of the agencies I used to call home—from the regional boutiques to the global giants? It’s the keys.
From what I’ve seen, too many creative firms spend all together too much effort on holding up internal hierarchies, insisting their people focus on one specific task and one particular role, and only earn the right to greater personal challenge and responsibility one small title change at a time. You’ll think it sounds cliché, but it really is different here.