LocationsTwo weeks in. A Projectline creative marketing consultant for ten days plus a good two hours. What’s made Projectline stand out so far against the measure of the agencies I used to call home—from the regional boutiques to the global giants? It’s the keys.
From what I’ve seen, too many creative firms spend all together too much effort on holding up internal hierarchies, insisting their people focus on one specific task and one particular role, and only earn the right to greater personal challenge and responsibility one small title change at a time. You’ll think it sounds cliché, but it really is different here.
In my interviews I was told that Projectline was founded by successful freelancers, and that ethic of individualism within team success still thrives here. The organization’s operating philosophy (although they’d never call it that) is to give you an opportunity, hand over the keys and let you drive where you know you need to go. For me it’s been a rush of excitement to walk into clients’ offices and say “if I were doing this project for me, this is how I would do it.” At Projectline, I can see a project through and know that I was able to offer my complete professional experience in building my clients’ success, and that I have the full trust of my agency behind all of my work.