We are a global marketing consulting firm that helps organizations get the most of out of their marketing. We develop and enrich content, engage customers in new ways, and extract powerful insights from data.
In catching up on my RSS feeds over the weekend, I found myself staring at a short New York Times articlethat suggested a long story left unwritten. How does anyone build a viral campaign that succeeds out of any force other than blind luck?
Believe it or not, there is an equation for just that purpose:
[Be Amazing] + [Act Amazing] = [Get Amazing]
Viral is really that simple – just be worth talking about and do something worth talking about. The only catch is you have to have both to succeed. Notice also that I’ve not mentioned timing anywhere. There is a reason for this: Great campaigns always make their own timing.
This position will drive strategic Customer Reference execution efforts across many product lines. This role will function as a centralized resource to research, qualify, secure, and track customer references for: customer-to-customer (C2C) sales calls, direct marketing needs, advertising campaigns, public relations (PR) and press phone calls, analyst relations, events/executive speaker opportunities, and much more. These customer reference efforts are critical for driving sales revenue, increasing market credibility, and demonstrating the business value of our client’s solutions and therefore someone ready to step into the spotlight is required.
How do you decide where you want to work? Job description? Location? I say NO, you decide from the people you would be working with. On that note, I want to show you the character and heart behind the cool people I get to work with on a daily basis. Hope you enjoy…