The Math of Viral Marketing

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Marketing Musings

In catching up on my RSS feeds over the weekend, I found myself staring at a short New York Times article that suggested a long story left unwritten. How does anyone build a viral campaign that succeeds out of any force other than blind luck?

Believe it or not, there is an equation for just that purpose:

[Be Amazing] + [Act Amazing] = [Get Amazing]

Viral is really that simple – just be worth talking about and do something worth talking about. The only catch is you have to have both to succeed. Notice also that I’ve not mentioned timing anywhere. There is a reason for this: Great campaigns always make their own timing.

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Check out the Customer Reference Program Desk Manager…

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Careers

This position will drive strategic Customer Reference execution efforts across many product lines. This role will function as a centralized resource to research, qualify, secure, and track customer references for:  customer-to-customer (C2C) sales calls, direct marketing needs, advertising campaigns, public relations (PR) and press phone calls, analyst relations, events/executive speaker opportunities, and much more. These customer reference efforts are critical for driving sales revenue, increasing market credibility, and demonstrating the business value of our client’s solutions and therefore someone ready to step into the spotlight is required.

Customer Reference Program Desk Manager

Update on MRM…

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Careers

So for those of you who remember my blog on a candidate who went above and beyond to get herself in front of me (MRM)… I just wanted to let you all know, she got the job.

Just something to remember when you are trying to stand out in a world of resumes and qualified candidates.  Don’t hesitate to take that one extra step that could make all the difference.