Projectline Ranks No. 279 on the 2008 Inc. 500 List


Seattle, USA – 2008/08/29

Inc. magazine ranked Projectline Services, Inc. #279 on its 27th annual Inc. 500 list. Featuring the fastest-growing private companies in the U.S., this list takes a comprehensive look at the thriving businesses founded by America’s most inventive, independent-minded entrepreneurs. Companies such as Zappos, Intuit, GoDaddy, Under Armour, Jamba Juice, American Apparel, Oracle, and hundreds of other organizations were early members of the Inc. 500.

“If you want to find out which companies are going to change the world, look at the Inc. 500,” said Inc. Editor Jane Berentson. “These are the most innovative, dynamic companies in the nation—the ones coming up with solutions to some of our knottiest problems, creating systems that let us conduct business faster and easier, and manufacturing products we soon discover we can’t live without. The Inc. 500 list is Inc. magazine’s tribute to American business ingenuity and ambition.”

Projectline is especially delighted with this news because rapid growth was never one of its goals—instead, it seems that growing fast is byproduct of the ethical and people-focused business practices for which Projectline is known. “We work hard to expand our business smartly, which sometimes means growing a little slower,” said Projectline Vice President Anika Lehde. “Making this list is proof that we can control our growth, keep our boutique feel and reputation, and still meet increasing client demand. It is really exciting.”

Founded in 1979, Inc. magazine ( provides its readers with hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.

Complete information on this year’s Inc. 500, including company profiles and a list of the fastest-growing companies that can be sorted by industry and region can be found at

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Keeping it Real

Marketing Musings

I am attending the New Media Expo in Las Vegas for 2 1/2 days of interesting presentations from a variety of speakers.  So far I’ve heard from Michael Geoghegan, who produces Disneyland’s podcast,  Gary Vaynerchuck, podcaster for Wine Library TV, and Scott Whitney, a professional podcaster.

One common theme through their presentations was to make sure that recordings are spontaneous, passionate, and emotional.  Vaynerchuck shoots his video for in 20 minutes in one take every day without editing.  Geoghegan admits that he doesn’t know much about Disneyland.  When he learns a new Disneyland fact in his podcast he’s genuinely excited and interested, and it shows up in the podcast.  Whitney coaches his clients not to read from a script when he interviews them, and will stop an interview to encourage interviewees to speak from the heart.

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Projectline One of Washington’s Best


Seattle, USA – 2008/08/15

Projectline Services, Inc. has the honor of adding a Washington’s Best Workplaces title to our roster of recognitions. Awarded by the Puget Sound Business Journal, this distinction speaks to the contentment of the Projectline team, who were asked to submit ratings on an array of workplace criteria to the publication. Of the hundreds of nominated companies, Projectline is one of only twenty mid-sized Puget Sound employers who received high enough ratings to make the list.

“It is part of our mission to have a positive impact on each and every person who works at Projectline—and everyone takes this responsibility seriously (not just company leaders). Projectline isn’t about gimmicky perks, but about trust and the pursuit of professional happiness,” said Projectline Vice President Anika Lehde. “Projectline is more than just a place to work—it’s the best place to work,” added Projectline employee Jason Abner. “What sets Projectline apart is genuine interest in the happiness and wellbeing of employees. I haven’t been happier in my professional career, and I feel privileged to work with such a cool group of people.” One of the Puget Sound’s most esteemed publications, the Puget Sound Business Journal provides local professionals with a pulse on the business community.

For press inquiries, please contact Julia MacCracken at

Projectline Cleans Up Lake Union


Seattle, USA – 2008/08/12
Most Projectliners, like many Northwesterners, love to get outside whenever given the chance. In addition to being marketing, project, and business consultants, we’re also a group of bikers, hikers, skiers, campers, swimmers, stargazers—and more! So, it’s no surprise that when one of our monthly volunteer activities is scheduled to take place outside, our dedicated open-air enthusiasts are always the first to RSVP. Early on a Saturday morning in May, nearly twenty Projectline volunteers gathered in an effort to improve the habitat of marine wildlife residing in and around Lake Union. Paddling out in kayaks, volunteers scoured the lake for litter and debris that compromise its delicate ecosystem. After several hours out on the water, volunteers tirelessly removed countless plastic bags, Styrofoam containers, hubcaps, car tires, and soda bottles from the Lake. Projectline volunteers had a great time, and were happy to lend a hand in cleaning up one of our local waterways. For highlights, check out the video footage taken at the event.

What does brain cancer research have to do with a marketing firm?

Content Development, Content Strategy

This is Katie Hoffman and I am writing in Lena’s Joblog while she is sailing the seas in Alaska (lucky girl). Some of you may already know that Projectline volunteers every month and we pick the cause based on ideas from employees and sub-contractors. This allows us to help out locally and also get to know each other better. Recently, I suggested that we volunteer for a brand new event designed to raise funds for brain cancer research.

Pam and Maartje Volunteering at the Cranium Crusade Registration Booth

The statistics say that 3 in every 100,000 people are diagnosed with a brain tumor. The average survival rate of someone diagnosed with brain cancer is one to two years. When my sister, Kim Hogle, had five people close to her diagnosed with a brain tumor, she knew it was time to figure out how to get involved and help those families close to her. When she realized that Seattle is fortunate enough to have the Center for Advanced Brain Tumor Treatment and she met Dr. Greg Foltz, Kim was inspired to start the first ever Annual Brain Cancer Walk, called the “Cranium Crusade.” She also got me involved.

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