Networking the Old Fashioned Way

Projectline may be known for forward thinking and modernism when it comes to marketing ideas, but deep in our hearts, we are also a little nostalgic for the best of the past. This holds true even when it comes to networking – so last week we let our Facebook Group take a little nap and invited a few hundred people to visit us in person at our Seattle office. In person? I know, say it isn’t so. I met dozens of new friends, reconnected with some familiar faces, and thoroughly enjoyed the “live” experience, reminding me that there is room for both virtual and actual social spaces (speaking of, if you haven’t see it already, you should check out the Meet Up promo video). Have a look at some of the photos from our party here, and, if you attended, leave a comment on our blog and let us know what you thought. If you are looking for info on the organic and biodynamic wines from the wine tasting, you can contact Sara Maxwell Professional Wine Services at saramaxwellwine@yahoo.com.

We know the value of real events, in real time – but wonder how the economy and cost of travel will limit our ability to afford events in the future (both hosting and attending). If we must reduce our “in-person” interactions, I hope the economic crunch pushes us (marketers) to innovate within online networks and make them a richer substitute for face time. Ideas?

This entry was posted in Marketing Musings and tagged , , , , , , by Anika Lehde. Bookmark the permalink.

About Anika Lehde

Before joining Projectline as a principal, Anika Lehde worked in marketing in the technology sector for 10 years and has developed relationships with notable corporations such as Microsoft, BP, Merck, PricewaterhouseCoopers, Hewlett-Packard, and Palm Computing. After graduating Summa Cum Laude from Seattle University, Anika worked in several senior marketing manager and consultant roles for Microsoft where she was responsible for managing the creation of customer evidence for various industries and events. She also consulted for Boeing where she led database design and content development projects, including managing the production of multiple database-driven Web sites and CDs as the Senior Media Project Manager. Anika has considerable experience successfully engaging hundreds of customers and technology partners in marketing activities and managing large-scale customer evidence programs across the enterprise. It’s not all work: In her spare time Anika obsesses over Dolly Parton, brews beer in her guest bathroom, and reads entirely too much about queenship in sixth century England. She’s also been to every continent except Antarctica, (but has yet to make it to Chicago) and shows her commitment to compassion by living vegan since she was 19. Connect with Anika: Twitter

2 thoughts on “Networking the Old Fashioned Way

  1. I really enjoyed meeting so many friendly and creative people and seeing your fun office space. I was very energized and inspired. Fabulous mixer!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>