New Media Marketing: It’s here; it’s clear; get good at it.

Marketing Musings

Social Media Marketing can be an enormous opportunity for businesses and marketers, but it tends to get a bad rap these days. Though it’s working daily on all the sites we depend on, companies wonder who should be taking care of it, the internet literati complain about clutter, and everyone else scrambles to figure out how to use it carefully without getting left in the dust.

There are some good reasons for skepticism when it comes to Social Media Marketing: as a new field, no one agrees on the rules, let alone what makes an expert. A few things, however, are clear: Continue reading

Part Time Customer Reference Consultant…

Careers

Projectline Services is looking for an enthusiastic marketing professional to manage customer reference programs such as case study development, press relations, analyst engagement, video production, and more. The ideal candidate will be passionate about technology, and thrive in an entrepreneurial and energetic environment. This is a part-time opportunity with potential of going full time. We’re looking for people who take their work very seriously – but not themselves! [read more]

Online Community Manager…

Careers

Do you pride yourself of being ahead of the game in social networking?  Does ‘digital life’ mean something to you?  Does your expertise go beyond the already well know sites such as Facebook and Twitter?  Is your ultimate goal to find new ways to get in and influence various communities and conversations?  Do you like to track the success of your efforts?  Are you the person that everyone goes to when wanting to learn how to use the tools of social networking sites?  Do you like being given a direction or task and then over achieving on execution?  If so, then keep reading.

Projectline is hiring a contract online community manager to work with talented strategist that values continuous evolution and innovation.   Join a fun team in a fast-paced, creative environment that is utilizing social media to execute social marketing programs.  To assist in both the launching of new businesses and helping improve campaigns by the collecting and reporting on customer/community chatter.  Your dream job should be researching and finding new communities to influence online conversations by understanding the community’s needs, where to find them and the roles they will play with each marketing strategy.  [read more]

Tag, you’re it.

Marketing Musings

What do you do if you’re walking down the street and you see an advertisement for something you’re interested in? Do you take a mental picture of the website address and try to remember to check it out later? Or perhaps you quickly type the URL address into your phone? What if you could simply point your phone’s camera at the advertisement and have it automatically take you to the website? Would you consider that a huge step forward in the continually evolving marriage between advertising and technology, or just another ease-of-use phenomenon that may never catch on?

Recently, on Jimm Wagner’s blog, he proclaimed that “Text URLs Are So Last Year” due to Microsoft’s new Tag Technology. There’s a lot of buzz – both positive and negative – about Tag on other industry blogs such as i started something and TechCrunch.

What the heck is a Tag, you ask?

Continue reading