Projectline and Boulder Logic Host New Webinar Featuring Strategies For Building PR Credibility With Customer References

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Projectline Services, Inc., in partnership with Boulder Logic, today announce an upcoming web event for PR professionals titled Helping PR Succeed With Customer Reference Management.

PR is critical to building credibility and raising awareness around products, services, and technology. Engaging customer references from the onset helps PR become even more compelling. Yet, many organizations do not have a formal intersection in place between enterprise customer reference management and the public relations functions. This webinar will focus on the importance of customer referencing and how it positively affects the Public Relations discipline.

The free web event will provide tips on how to maximize customer reference potential and boost PR credibility. 

Topics will include:

  • How PR/AR typically interact with customer references today.
  • The challenges to PR/AR and the entire organization with this silo approach.
  • The benefits of an integrated program to the entire organization.
  • The business justification for this approach.
  • The implications of increased business focus on social marketing.


Helping PR Succeed With Customer Reference Management will occur on Thursday, July 9 at 11:00am PST. Registration is currently open to the public at https://www2.gotomeeting.com/register/442075658. Advance registration is required. Available space is limited.

About Boulder Logic

Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customers. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit http://www.boulderlogic.com/.

This entry was posted in News by Julia MacCracken. Bookmark the permalink.

About Julia MacCracken

Julia’s background includes experience in graphic design, art direction, and production management for an array of print and online materials. A member of Projectline’s Creative team, Julia works with clients to establish the direction for and manage the creation of banners, brochures, websites, datasheets, and various other pieces of marketing collateral. Julia partners closely with Projectline’s content managers to create layouts and design elements that help messaging reach its intended audience. It’s not all work: Julia tends to be found outside enjoying the gorgeous Pacific Northwest (when it’s warm), holed up baking way too many vegan goodies (when it’s cold), or learning a new art or craft at one of Seattle’s fantastic schools or community centers (anytime).

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