News from across the pond: an update from our London office

The last time we checked in from London, we were just getting set up and announcing our expansion—it’s hard to believe that was just a few months ago, with all that’s happened.

What’s changed the most since our last update?

We’ve grown! We now have a full-time team of three in London, as well as a growing pool of fantastic local writers we’re working with to produce customer evidence. We’ve been busy with projects—from technology adoption programs to videos to online communities—as well as getting to know our local counterparts as we help kick-start the UK chapter of the Customer Reference Knowledge Sharing Network.

What about politics?

If my goal was to get a crash course in British parliamentarian government, I certainly picked the right time to move to the UK! My new British co-workers have been explaining the ins and outs of the election, the parties, and the process of resolving a ‘hung parliament’ (think: poker tournament, only the electorate votes for which cards the players have in their hands…). It’s been interesting to watch, though it’s certainly a different process than we see in American elections.

And what’s next?

Busy as we are, we’re excited for new projects and new growth. We’re looking forward to expanding how we help our clients engage with their customers to speed up their sales cycles, grow awareness within their target audiences, and make sense of their data with business intelligence. It’s exciting to be growing—no need to slow down yet!

This entry was posted in Company, Marketing Musings and tagged by Damian Hoffman. Bookmark the permalink.

About Damian Hoffman

Damian has over 10 years of experience in sales, marketing, and business development, and now lives in London where he leads Projectline's UK operations. Damian has deep expertise incorporating customer and partner content into marketing efforts, developing and managing relationships at the executive level, and ensuring messaging alignment through ads, PR, case studies, videos, industry analyst panels, and events. Prior to joining Projectline, Damian worked for Microsoft on the Platform Strategy Team, promoting the Windows platform as part of a global ad campaign. He also has experience working in the financial services sector, both in commercial banking and as an investment advisor. Damian holds a bachelor’s degree in Economics from Whitman College. It's not all work: Damian and his family are thoroughly enjoying the adventure of living in London and exploring their new home. He enjoys collecting wine and reading books about military history, and absolutely loves his daughter's burgeoning British accent. Connect with Damian: LinkedIn

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