Database BI Developer

Job Openings

Position Overview:

Projectline is looking for a senior database developer to join our growing business intelligence and reporting practice. In this role you will be building out cubes for reporting on high volume web traffic data. You will provide database design expertise, advanced database development skills and creative solutions.

In addition to this initial project you will be joining a team that emphasizes collaboration and professional growth. Many of our projects are focused on marketing ROI and really driving the insight from bringing in additional data sets. Our team focuses on building out data infrastructure, including ETL and data quality, instrumentation and visualization.
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(Social) Media Fast!

Marketing Musings, Social Media

Imagine. What if you couldn’t check Facebook, watch TV, read the latest tweets, listen to the radio, or call your best friend? For me, that would be a complete nightmare.

If we’ve met, you know me as a person that is never offline. I have Twitter feeding texts to my phone; I am emailing clients around the clock; I always have Facebook open on my browser, texting, checking in on foursquare, tweeting, sharing, and dialed in—all the time. Last month, Verizon reported that I used 900 text messages in less than 30 days. For some of you, this sounds completely obsessive and a bit crazy, but for me it’s my life. As a Marketing and Social Media Consultant, it’s imperative for me to be online, reading blogs and tweets, learning, and sharing all the time. I wouldn’t do it if I didn’t love it. However, in the last couple of months, my brain went into overdrive. I couldn’t take it anymore and needed to get a break. I needed a media fast.

Last weekend I challenged myself to a (social) media fast; I went offline for 48 hours. I turned off my phone, closed my laptop, and completely disconnected. At first it was a little nerve-racking. As I left for my weekend getaway, a few thoughts kept popping up, “Oh, I forgot to send a meeting request for my team meeting” or “Shoot, I need to tell Bob that I’m out of town.” Once I got past the initial angst though (about 5 hours), I started to feel better. The longer I was disconnected, the better I felt. In fact, it was a bit liberating to know that nobody could contact me and that I wasn’t obligated to respond. By Sunday, I was dreading the thought of turning on my phone and opening my computer. I loved the brain vacation and the ability to just be free.

Things I learned and suggestions from my media fast:

  • Life goes on—Ob-La-Di, Ob-La-Da. Although I’d like to think of myself as an important part of Projectline, I know that business will go on even when I’m offline. Not that I actually thought business would stop, but I wouldn’t ever want to be a roadblock for anyone trying to get things done. Now I realize that everyone needs a little break and it’s completely reasonable to go dark for a day or two.
  • I was TOO connected. I realized that I needed boundaries. I’m a bit addicted to my inbox, wanting to be responsive and helpful all the time. At night, I like to check my email to catch up before the next day (I have customers in multiple time zones). But it’s happened many times where I’d be sucked in for at least 2 to 3 hours before bed. I need to dedicate my evenings to enjoying my time and not making work be my life all the time.
  • A chance to think freely. The media fast made me think how I don’t usually have the time to just BE and evaluate my life. Of course we’ve all seen the statistics on the influence of media but what I’m talking about is actually thinking about the direction of our lives, our goals and priorities, and being able to reflect on how we live our lives without media distracting our attention.
  • Try new things. Doing a media fast is the perfect time to try something new—no distractions, all learning. I ended up playing card games, going on a hike, and ate at some new restaurants. Take advantage of the time and ability to do something you wouldn’t normally do if you were connected.
  • Joint fast. If you decide to do a media fast with someone else, choose to do it with someone you really care about (and only do with someone who is also doing a media fast!). Luckily, I did a weekend getaway with a close friend and we had plenty of activities and exploring to do on our Anacortes adventure. However, if you’re with someone that drives you nuts after 10 hours—you’ll go nuts. Without media, you’re with that person all the time, so choose wisely.

Overall, my media fast was an awesome experience. I had the opportunity to truly relax, rethink my priorities, and come back to the media world with a clear head. I’d recommend it to anyone.

Anyone else want to try a media fast? Let me know how it goes!

Senior Software Architect

Careers, Job Openings

Position Overview:

The Senior Software Architect will work with Projectline and our client to help one of their largest customers accelerate and maximize business value realization, innovation and satisfaction with our client’s products and services on an Enterprise level. This role is a unique opportunity for someone who possesses strong analytical and collaboration skills combined with business transformation experience to work with key partners and stakeholders across the Client’s business. The overall objective is to formulate a thought leading architectural approach allowing customers to embrace cloud scenarios with demonstrated return on investment.
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Social Media Predictions for 2011

Marketing Musings, Social Media

What would a blog be without a New Year’s prediction post? Before you throw your arms up and shout, “where is the Projectline social media prognostication blog post,” take a deep breath and keep reading.
2010 is so 2010.

Zynga social games took over Facebook. Groupon rose to local deal dominance. LinkedIn became more social. Facebook became a movie. It was a good year.

2011: The Year of Facebook

I know it’s a cliché to say that Facebook will be huge, but the reality is that it will be really huge. Just the other day, investors valued Facebook at $50 billion dollars, making it one of the most valuable websites in the world.

I also know that Mark Zuckerberg was named Time’s Person of the Year, implying perhaps that 2010 was the year of Facebook. But I think 2011 will be the year of Facebook and social media, and judging by the number of Facebook chats I get from my technology-averse aunt, everybody will be on Facebook by the end of 2011.

I also think businesses will start to avoid building websites and instead put up a Facebook page (see the Facebook page for Oola Distillery—their website is minimal, so their Facebook page fills the role of offering more information about the business and its news). Why spend money on a website design when you can draw from an audience of 500 million and pull them into a page where people interact?

The new way to build a website in 2011?

Way to Consolidate?

Now that people are diving into social media websites, they are going to naturally want a place to tie them together. I see many people asking about the best way to centralize their online presence. A few different answers do get thrown out (like, but the first company to make it easy to consolidate various social media properties under a personal domain name and also offer customizable design and layout will be a winner. If you already use a service that does this, please share it in the comments.

Social Media Meets the Real World

Social media is great for many reasons. One is that regular folks can inform the masses by being at the right place and time or by just putting their thoughts out there. It still feels strange to me when Twitter handles are published via old media. It just sounds invasive when a TV reporter says “on Twitter, cupcakemaker27 writes.” Social media is having a huge impact on information distribution as traditional media validates, yet undermines, the power of social media at the exact same time. How will social media intersect with the real world in 2011?

Do you have a social media prediction for 2011? A social media convention you hope dies in 2011? Do you want to see Google finally develop a social media service? Have at it in the comments.

Anika’s New Year’s Resolutions

Company, Marketing Musings

I can’t contain my excitement for 2011. I’m not one of those naysayers who frown on New Year’s resolutions as all talk and no walk. In fact, I love a solid leaping-off point for making changes, ditching old habits, and setting my sights on new challenges. I think it helps me keep up momentum. As a company, we’ll be doing the same thing under the guise of business terms, such as “annual plan,” “fiscal goals,” and “program rejuvenation.” I can’t wait to get started!

They say that we will be more successful if we utter our New Year’s resolutions aloud, so I thought I’d take a chance and share just a few of mine in writing. I am a realist. I’ve chosen some things that are actually pretty simple—and like most things I do around here, I’ve organized them around our mission statement:

  • To Positively Impact Each Other – Last year, we launched our first Leadership Mentoring Program. It has been a major boon to our leadership capabilities and has shone a light on some massive talent, but nothing is perfect out of the gate. So in 2011, I, Anika, will improve and update our Leadership Mentoring Program. I plan to increase opportunities for participation by modifying the application requirements, solidifying curriculum with six guest speakers, and encouraging program “alumni” to design their own post-graduation plans.
  • To Positively Impact Customers – I am an avid reader, and professional development is core to the Projectline way. Each week, I send an email to our team that highlights articles published in the previous week on topics related to our service offerings. But I have been remiss in sharing outside of our walls. With this mind, I, Anika, will email at least one article per week to current or former clients that I think they will enjoy, might apply to their goals, or they may otherwise benefit from.
  • To Positively Impact the Community – I love to volunteer with other Projectliners and am excited to continue that habit in 2011, but I haven’t supported our local universities as much as I would have liked to in the past. To make good on this, I, Anika, will reach out to my alma mater, Seattle University, and offer to speak to its Marketing Club in 2011. I hope they’ll have me at least once, but if not, I’ll find some other way to help out.

These are just three of my New Year’s resolutions. Are any of these similar to yours? What are some of your resolutions? Don’t be shy!