Learning to Curate: How to Become a Modern-Day Trader in a Lost Art

Content Strategy, Marketing Musings, Social Media

Remember back in your college days when one of your friends was always listening to the latest local bands or piecing together new and interesting outfits? Well, in their own way, they were curators. You may think of museums when you think of curation, but the truth is everybody curates in some way.

Creator vs. Curator
In our digital world, you’ll sometimes see people refer to themselves as a creator or a curator. Some people do both and some prefer to do one or the other. Creators are people who make videos, write blogs, take photos, write reports, comment on blogs, actively tweet their thoughts, etc. Curators spend time finding interesting content to share with others or to use as a reference for later. They are more concerned with sharing good content and being part of the action of developing stories in the social media world. Of those people online, nearly everybody does both, but a few tend toward one or the other.

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Picture of the Week: In “Trains-it”

Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Jan 26, 2012 - Train from paddington station in London to Reading

This is Anika Lehde, Co-Owner, and Jane Shepherd, Account Director for our EMEA office, on the train from London to Reading after having met with a contact at Canary Wharf. Commuting to and from meetings is such a great time to get to know your colleagues. What hidden places do you find time to keep up work relationships?

Weekly Roundup: 1/27/12

Customer Engagement, Marketing Musings

Welcome to the Weekly Roundup, a new feature of the Projectline blog. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!

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Bedazzle This Email, Please: Three Things to Think About When Working with Designers

Design Services, Marketing Musings

Have you ever asked a graphic designer to bedazzle an email template? I have (jokingly, of course). The designer’s response was several seconds of silence followed by, “You’re kidding, right?”

It’s good to use colorful language when communicating with our creative genius friends. It can definitely add levity to a stressful project. More importantly, through good communication, you and the designer can collaborate to create something that makes you both proud, delights your client, and secures a relatively stress-free existence for yourself as a project manager. As Pedro from Napoleon Dynamite says, “All of your wildest dreams will come true.”

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MLK Day of Service: A Brief Retrospective

Community, Marketing Musings

At Projectline, we draw inspiration from many sources. We’re inspired by forward thinking and big ideas. We’re inspired by efficiency and smart design. We’re inspired by innovation and bold technology. We’re inspired by people, too—especially great leaders. Dr. Martin Luther King Jr. is at the top of the list of those we look to for inspiration. So on January 16, we chose to honor him by participating in a day of service.

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Writing Case Studies: The Hard Part

Content Development, Customer Evidence, Marketing Musings

Writing a case study is kind of like being Santiago, the aging fisherman in Ernest Hemingway’s The Old Man and the Sea. It takes days to catch an 18-foot marlin, and then once you manage it, the sharks eat it. (That is, your case study goes through a rigorous editing and review process). But you get some sleep and live to write another case study.

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Picture of the Week: Snow!

Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

So you may have heard that it snowed a bit near our HQ in the Seattle/Bellevue area. Here is proof from our 10:42 project covering 4 days of most everyone working from home. Despite being productive from home, we are all ready for Spring. Bring on the blossoms!