Finding the Fanatics: Tips for Keeping Your Reference Pipeline Filled

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Customer Engagement, Marketing Musings

How are you finding and recruiting customers into your program? Juniper Networks, inEvidence and Metia lead a workshop where reference managers at the Summit on Customer Engagement shared their ideas about what works and what doesn’t. Here’s a quick recap on the ideas discussed—both recruiting using internal channels and external channels.

Internal Channels for Recruitment:

  • Tool to nominate—on your internal evidence or reference page, create a link and short form for sales managers to share their customer stories and be recruited.
  • Use chatter—Inside salesforce.com, reference managers follow the customer buy-cycle with the sales manager to find out when they purchased the product. The Sales, PR and Reference Team discuss in real-time when a customer is ready to be a reference.

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Recap of Day One at the Summit on Customer Engagement

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Customer Engagement

The Summit on Customer Engagement really challenged attendees to think differently about their customer advocacy programs, hero programs and superfans. It doesn’t matter how you refer to your awesome customers, they are your awesome customers and you need to engage with the in a different way. Here are some ideas that were discussed today:

  • Develop an MVP program and provide top-notch benefits to them including front row seats to events and opportunities to speak about their customers
  • Allow them to guest blog on your community site
  • Develop a rewards program and spotlights your key customers
  • Co-create content with your customers such as through blogs, videos, community and social media engagement
  • Invite customers to name your next product
  • Set-up a poll and/or contest to get feedback about your products
  • Develop a customer advisory board

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Using Gamification to Engage with Customers

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Customer Engagement, Social Media

This afternoon I arrived at the Marriott San Mateo to participate in the Summit on Customer Engagement, a place to learn about new ideas and best practices for customer engagement programs. As I was circulating the room at the happy hour mixer tonight, I ran into folks from Influitive, Software AG, Intel, SMART Technologies, TechValidate, Wings4U and more. Through our discussions, I learned that there was one common question and discussion topic—“what is gamification?”

Although there will be a great presentation by Influitive on Wednesday, called ”Using the Principles of Gamification to Maximize Reference Engagement in Demand Generation”, I wanted to share with you a brief overview of gamification so that you can actively participate in the conversation.

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Picture of the Week: An Apple a Day…

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Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Feb 23, 2012 - PL Philly“>

Projectliners know that keeping up their blood sugar level throughout the day is one of the keys to high performance. In our Philly office, new employee Lauren Wood takes it one step further.