Projectline is Headed to MarketMix 2012


Headed to PSAMA‘s MarketMix 2012 on March 20th? We’ll be there with bells on! If you are planning to attend or sponsor, let’s connect ahead of time so we have some familiar faces and names in the big auditorium. Here are some of the Projectliners who will be there:

Christina Lee: Marketing and Communications Manager. Passionate about social media in the enterprise, campaign metrics, and branding. Connect on LinkedIn.

Cody Baehr: Customer Engagement Marketing Consultant. Interested in identifying marketing channels as they relate to customer evidence, tracking ROI, and social media. Connect on LinkedIn.

Danita Cain: Sr. Customer Engagement Marketing Consultant. Super star customer evidence program manager with a passion for global programs. Connect on LinkedIn.

Erin Brandon: Sr. Customer Reference Consultant. Master of global, scalable, multi-lingual customer reference programs for b2b sales and marketing. Connect on LinkedIn.

Lisa Sullivan: Customer Evidence Consultant. Loves creative and design projects and specializes in customer testimonial and evidence management. Follow on Twitter

Renee Hunter: Sr. Customer Engagement Marketing Consultant. Background in social services, passionate about customer reference programs, and an expert in early technology adoption programs. Connect on LinkedIn.

Sandra Sullivan: Customer Evidence Consultant. Dedicated to sharing the voice of the customer in the b2b marketing space and via social media. She is also the voice behind the PSAMA tweets. Follow on Twitter or connect on LinkedIn.

Tim Cashman: Technical Marketing Writer. Master of telling genuine customer stories and also the brains behind this very blog. Connect on LinkedIn.

Still not sure if you should go? PSAMA has some tools for helping justify the cost for yourself or your company.

We hope to see you at the Bell Harbor Center bright and early for breakfast before Ted Rubin’s talk on Return on Relationships (ROR). We’ll be live tweeting from the event, follow us at @projectline and search for the #MarketMix hashtag.

This entry was posted in Marketing Musings and tagged , , , , by Anika Lehde. Bookmark the permalink.

About Anika Lehde

Before joining Projectline as a principal, Anika Lehde worked in marketing in the technology sector for 10 years and has developed relationships with notable corporations such as Microsoft, BP, Merck, PricewaterhouseCoopers, Hewlett-Packard, and Palm Computing. After graduating Summa Cum Laude from Seattle University, Anika worked in several senior marketing manager and consultant roles for Microsoft where she was responsible for managing the creation of customer evidence for various industries and events. She also consulted for Boeing where she led database design and content development projects, including managing the production of multiple database-driven Web sites and CDs as the Senior Media Project Manager. Anika has considerable experience successfully engaging hundreds of customers and technology partners in marketing activities and managing large-scale customer evidence programs across the enterprise. It’s not all work: In her spare time Anika obsesses over Dolly Parton, brews beer in her guest bathroom, and reads entirely too much about queenship in sixth century England. She’s also been to every continent except Antarctica, (but has yet to make it to Chicago) and shows her commitment to compassion by living vegan since she was 19. Connect with Anika: Twitter

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