Weekly Roundup: 3/9/12

Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!

Weekly Roundup

Customer Engagement
What CMO’s Need to Know about the Six C’s of Customer Engagement – This is a tidbit article that talks about the different aspects of customer engagement. It’s intended to be a quick read and hopefully helps you generate ideas on how to optimize your customer engagement strategy.

Telling Stories is Persuasive – We’ve referenced similar blog posts before, but we wanted to offer up a quick refresher, since this is such a critical topic. This article delves into the psychology of storytelling and talks about how customers prefer to hear stories about how products are being used, rather than receive a ‘hard’ sales pitch.

Social Media
Pinterest Drives Referral Traffic – This blog post shows just how effective Pinterest is in driving referral traffic to consumer sites.  Given how new Pinterest is on the social meida scene, it demonstrable business value is particularly impressive.

SXSW and Social Media Startups – SXSW is a hotbed of innovation in the social media space. Twitter famously made its splash at the event in 2007, and now new social media services will attempt to do the same. Look for interesting services to start popping up this week.

Business Intelligence
Analytics Projects Are Like Moguls? – Skiing anyone? This is a quick post from Timo Elliott of SAP, in which he makes an interesting connection between BI projects and mogul skiing.

Events
SXSWi – One of the hottest tech events of the year is happening now. There are tons of blog posts to choose from, so my suggestion is to follow the #SXSWi Twitter hashtag.

Seattle Social Media Club – Next week’s event dives into the world of social media analytics. A few Projectliners will be there, so please don’t be shy. They’d love to chat.

Projectline Posts
Social Media and the Vigor of Expression – This is a great post by our own Ramon Vanden Brulle on social media and how compact storytelling is valuable to businesses. I just love the fact that he references Mark Twain and the post discusses such an important topic. A must read.

This entry was posted in Customer Engagement, Marketing Musings and tagged , , , by Brian Johnson. Bookmark the permalink.

About Brian Johnson

Brian got his professional start at a localization company, where he managed projects in a variety of languages. A move from Eastern Washington to Tacoma, WA led Brian to a role as Digital Media Strategist at a professional networking startup managing online communities. He currently utilizes his expertise in social media as a member of the Board of Directors for a non-profit independent movie theater and to promote events in the historic neighborhood where he lives. He holds a Master of Communication in Digital Media from the University of Washington. It's not all work: Brian enjoys researching and writing about cocktails, browsing his Netflix queue, and listening to music.

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