Weekly Roundup: 4/20/12


Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!

Weekly Roundup

Content Strategy
Content Curators Are The New Superheroes Of The Web—With more and more content being produced each day, it is becoming increasingly important to filter it to save time . Content curation is a way to highlight the best of the best.

Optimize This! 10 Q&As on Customer-Centric Marketing with Lee Odden—I categorized this under content strategy, but it could probably fit anywhere in this post. So much ground is covered here around modern marketing concepts. Definitely worth the read.

Social Media
Top 10 Twitter Spelling Mistakes—We’ve all done it—made spelling mistakes on Twitter, that is. But these mistakes are particularly glaring, earning them a coveted spot in the Top 10.

Building B2B Communities—This is a nice slide deck that looks at some of the finer points of community building. Communities are one of those things, that if done well, can be a huge benefit to a company.

Business Intelligence
Using Social Networking Data to Generate Business Intelligence—Businesses are always on the lookout for ways to increase the dimensions on the data they collect. Social networking tools are full of potential for generating business intelligence insight.

Projectline Posts
Six Ways Your Business Can Benefit from Pinterest—Have you heard of the hot new social network Pinterest? Jessie Morris provides a great primer on how businesses can benefit from this site.

Earth Day 2012: Put Your Roots Down—This week is National Volunteer Week and John Bush talks about what Earth Day means to him and what Projectline is doing to help out.

This entry was posted in Marketing Musings and tagged , , , by Brian Johnson. Bookmark the permalink.

About Brian Johnson

Brian got his professional start at a localization company, where he managed projects in a variety of languages. A move from Eastern Washington to Tacoma, WA led Brian to a role as Digital Media Strategist at a professional networking startup managing online communities. He currently utilizes his expertise in social media as a member of the Board of Directors for a non-profit independent movie theater and to promote events in the historic neighborhood where he lives. He holds a Master of Communication in Digital Media from the University of Washington. It's not all work: Brian enjoys researching and writing about cocktails, browsing his Netflix queue, and listening to music.

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