Locations
Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!
Content Strategy
Intel iQ—This content portal by Intel just launched this week. It is an interesting method of content marketing but I’m not totally sure how Intel is trying to position it. It is 100% worth checking out.
Social Media
GM Drops Facebook Ads—This has been a big story on the web this week. I think people are keying into the story around the fact that if a huge company like GM doesn’t see the value of Facebook ads, what does that say about Facebook ads? It is an interesting question, and every company needs to look and see how Facebook ads are performing for them.
Customer Evidence
#ICRPC—If you missed the International Customer Reference Community event this past week, review the hashtag on Twitter for some great insights and commentary.
Projectline Posts
Your Personal Marketing Accent—This is a great explanation by Samantha Smith of why marketers all have a slightly different way of doing things. This is a great read and might help you see the valuable differences in experience and perspective that exist within your own team.