Locations
Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!
Customer Engagement
Case Study: Should You Listen to the Customer?—How much should you listen to your customer? What expectations does the customer have after they tell you what they think? Check out this article to see an interesting discussion of these questions. The reader comments also provide some great insights.
Why Companies Think Twice About Building a Customer Community in Facebook—This post examines some of the challenges and pitfalls of customer community building on Facebook. Granted the company that wrote it has their own community software to plug, but I still think it highlights some of the things to consider.
Social Media
Sweden Stands By Twitter Strategy Despite Controversy—Great post from the Wall Street Journal blog. A reminder to be careful in how you choose your social media tactics. This time, instead of a social media gaffe affecting a company or brand, it involves an entire country.
Projectline Posts
Mastering Failure—Norm Bowler, a member of the Projectline BI team, writes about the upside of failing.