Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!
Microsoft to Acquire Yammer—This is a big deal because it signals just how important social media is to the enterprise and corporate America. We use Yammer at Projectline and it has been a great tool for keeping in contact as our company grows globally and as a way to unlock the vast amounts of knowledge our employees have in their heads.
Thinking Outside the Inbox—I loved this article. It shows just how powerful social media and social networking can be, especially in a business sense. It was a pretty gutsy move to stop emailing, but it sounds like it paid off. I think we’ll start to see a trend away from email in the coming years.
Why Your CEO Doesn’t Care About Content Marketing—This is a good article that explains why some people are still trying to understand what content marketing is all about. I’ll admit that it isn’t the most obvious of marketing strategies, but I think it has a lot of potential.
The Content Marketing Checklist for B2B Marketers—I like this checklist because it gets you thinking about some of the basics behind content marketing. Check it out for a quick read.
The Marketing of Caine’s Arcade—I wrote this blog post because I kept thinking about the video that brought Caine’s Arcade to the world. In my opinion, it is a shining example of what content marketing is. If you have thoughts or feedback, I’d love to read it in the comments.