Locations Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.
“>The True North Strong and Free: Andre Lau, Jenna Preston, and Dianna Hill are the newest members of our growing Canadian team. If you know of anyone in the greater Toronto area looking to join a little band of merry marketers, please send them our way so they can work with this team!
Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!
Marketing
Top 10 B2B Marketing Mistakes – This list is a good reminder that seemingly small mistakes can sometimes trip up even the best marketers.
Turn a C-level Customer Into Your Most Valuable Reference – If customer references are a part of your marketing strategy, you need to read this!
Social Media
How Reebok Streamlined Their Accounts – Nice post that shows that large companies can consolidate their expansive list of social media properties.
Beyond Social Media Monitoring – Forrester is trying to move companies beyond the point of just measuring and monitoring social media.
“When you play the Game of Thrones, you win or you die.” When you’re an ambitious entrepreneur, everything sounds like a metaphor for your business. I don’t know about you, but compared to Game of Thrones, my business has far fewer swords and fur cloaks, and no dragons to speak of. But leaders – kings, queens, conspirators, and crownless – are everywhere, both there and here. Which begs the question: Which ruler are you? Try these examples on for size.
Robert Baratheon. Charismatic but clueless. Bored by details, and the last to know what is actually going on. Eventually marginalized and subverted by his lieutenants.
Cersei Baratheon. A plotter, always seeking more power. When her plots backfire, she covers them over with new plots, eventually making a mess too big to be swept under any rug. Unable to take actions at face value, she evaluates everyone according to her perception of their (sometimes imagined) ulterior motives.
Ned Stark. Honest, capable, and hard-working, but lacking in imagination, especially in the shadowy world of greased palms and whispered rumors. This ox will pull the load until his back or his heart breaks. May lose his head at the worst possible time.
Catelyn Stark. Some rulers lead by force of character more than title. As conscience and counselor for her husband Ned and son Robb, Catelyn provides indispensable guidance and support. Her blind spot is her over-reliance on her own good judgment, even when situations bring her contrary facts which should not be ignored.
Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.
“>What are these three smiling about? A great client meeting of course! Oh, and getting to unwind after the presentation with a cold beer. Some things never change.
Lauren Lundy, who has helped product groups within some of the world’s largest technology companies develop and strengthen their customer reference programs (CRPs), writes about the importance of taking a more holistic approach to CRP management. This post is the first in a three-part series. You can follow Lauren on Twitter to share your thoughts about this post and get updates throughout the series.
Part 1: Stretch When It Counts
Flexibility refers to the ability to bend without breaking. When we apply this concept to Customer Reference Programs (CRPs), it means driving customer reference recruitment efforts against sales priorities without falling behind. It means adjusting your program to the comfort and capacity of your happy customers without requiring a high-touch activity right off the bat. It also means making a customer feel impassioned when it counts without scrambling for testimonials to support product launches or other events. In short, building flexibility into CRPs is a must to stay ahead and remain valuable to your sales and marketing colleagues.
Product life cycles help us understand the importance of flexibility in CRPs. Whether the lifespan is six months or five years, we understand that all products pass through various stages of maturity, inevitably facing obsolescence as a result of something new coming down the pipe. Fast-moving industries (such as healthcare or technology), where innovation is key, have an even shorter product life cycle. However, this does not mean we escape our marketing duties. As part of product life cycle management, our goal is to make the most of our products while they are relevant. To be successful, we need to make the right investments in our CRPs. But more importantly, we need to remain flexible.
Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!
Customer Engagement
CEM is Critical for B2B Sales—Why sales reps need to “Teach, Tailor, and Take Control” instead of focusing solely on making sure their customers like them.
Business Intelligence
Big Data for Marketing: Respect Customer Privacy or Get Burned—With great power, comes great responsibility.
Oracle Big Data Study Shows Longtime Pain—Survey says: despite all the talk about Big Data, most companies still don’t have the systems in place to handle a data deluge
Social Media
Measuring an Employee’s Worth? Consider Influence—Do your ideas resonate within your team, division, company? New tools are making it easier to track organizational influence as a job performance metric.
Projectline Posts
Groping Around in the Dark?—While B2B use of social media is in full swing in the U.S., businesses in other markets (like Europe) are still feeling their way forward.
Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.
Is there any place more suited to the task than the “Big Apple” as a setting for joining two equally awesome, yet strikingly different companies? Today, in the biggest melting pot of all, we mark with our glasses in the air, a new beginning for both Wings4U and Projectline. Naz Drovie and Cheers!
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