Locations
Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked this week. As always, we’d love to get your take, so feel free to leave a comment or chat us up on Twitter. Happy reading and have a great weekend!
Content Strategy
How to Make B2B Content More Shareable—This is a good primer on increasing the ‘shareability’ of content and provides some useful tips on how to tailor promotion strategies for different social media platforms.
Customer Engagement
Seven Ways to Take Advantage of the Social Power of Your Customers—This post highlights the importance of inviting customers to share their experiences with their social networks. As the author describes, the first step is to make it easier for customers to go social by incorporating links and social media sharing buttons in all communications.
Social Media
Facebook is Building a Job Board?—According to the Wall Street Journal, Facebook is looking to create a board for all jobs posted by third parties. Are people already mixing their personal and business lives on Facebook? Are those photos really going to come back and haunt you? I’d be surprised if these feature comes to the public in the near future and LinkedIn is still the place to go for job hunters.
Facebook Groups, Know Who Read Your Post—Facebook rolled out a new feature for Facebook Groups that shows exactly who saw your post and at what time. Personally, I think this feature goes a bit too far against personal privacy and I’m guessing that Facebook will turn this feature into a Groups option rather than a mandatory feature.
Projectline Posts
Do Androids Dream of Electric Metrics?—David Dorrian wrote this great blog post about algorithms creating stories. There is a good debate going on in the comments section on whether a machine could create as compelling a story as a human writer. With clients always looking to reduce costs, using software to write customer stories, could be one way to do it. What do you think? Let us know with a comment on our blog.
Building Your Company’s Social Presence—This post offers several tips on how to jumpstart your company’s social media program. It’s the follow-up to Nick Martin’s post on how to optimize use of social media throughout the sales process.