Team Member: David Jones

David Jones has fourteen years of experience in sales, marketing, and management. Before becoming a partner in Projectline, he worked as a Product Manager at Microsoft and a Marketing Director at Laptop Lane, Ltd. He has spent the majority of the last seven years driving technology adoption with customers across the US and around the world. Prior to that David lived in Canada and spent several years in management positions in the cable industry where he brought to market the (then) new offerings of digital television and broadband internet. Demonstrated by his successes managing marketing programs in different industries, David brings with him a proven track record in developing and implementing successful marketing strategies. It's not all work: David also enjoys cycling and will be riding from Seattle to Vancouver, BC for the third consecutive year this summer. And being Canadian he loves playing and watching hockey.

Kiva Spotlights Projectline

October 30, 2008

Marketing Musings

Can a small consulting firm make the world a better place? At Projectline we think so, and here is one of the ways we are doing it… We pride ourselves on having not just talented business people work for us, but great people. Our clients benefit from the skills and experience of our team, but [...]

Technology Adoption Programs – Is Bigger Better?

July 13, 2007

Marketing Musings, Technology Adoption Programs

Technology Adoption Programs (TAPs) are intended to serve one (or both) of the following purposes: 1. Product Validation—Customers provide technical feedback, feature validation, and bug identification for a pre-release product so that engineering can improve the product before release. 2. Early Adoption—Customers partner with product marketing to adopt the new technology and share their experiences [...]