Team Member: Eric Larson

Eric has nearly 20 years of sales and marketing expertise in the technology sector. As a Senior Marketing Consultant, Eric manages customer reference and evidence programs for clients. He is also responsible for business and partner development, as well as Projectline’s new media strategy. Before joining Projectline in 2006, Eric was a product manager at InfoSpace, where he managed the Switchboard.com local search business and helped launch key mobile local search marketing programs. Before InfoSpace, he was a product manager at social network pioneer Classmates.com. Eric holds a bachelor’s degree in Business from the University of Puget Sound and an MBA from Seattle University. It's not all work: Eric spends his free time playing basketball, wakeboarding, and serving as a member of the Board of Directors for the Bellevue Boys & Girls Club. He has summited Mount Rainier, has visited 26 Major League Baseball stadiums, likes to play pinball at Shorty’s, and carries a Spider Man wallet.

What’s Your Customer Engagement Travel Style?

February 25, 2011

Customer Engagement, Marketing Musings

This Monday, I’ll be flying off to San Mateo for the Summit on Customer Engagement (a.k.a. Customer Reference Forum). I’ve been to the event at least four times—and Projectline is a sponsor for the fourth year running. Every year, we get to connect with amazing customer engagement professionals from all over the country and across [...]

Social Scores: Know your handy tools from your cure-alls

July 15, 2009

Marketing Musings

So think of this “social score” as another tool in your social media toolbox to help meet your objectives for engaging with customers and marketing effectively. You’ll need a complete listening and engagement strategy to know what to do with your “score” once you’ve got it.