Team Member: Karin Zabel

Karin Zabel is a Sr. Manager and Social Media Consultant at Projectline Services. In the last four years, Karin has led several customer evidence, reference and video programs for high-tech companies including for Microsoft, Dell, Intel and Avanade. Karin specializes in telling customer stories through digital marketing, social media platforms, customer videos and written case studies. She has also dedicated the last couple of years to video production. As a result of her work, her cloud case studies are the most searched pieces of evidence on http://www.microsoft.com/ today. Karin holds a Bachelor of Science degree in Organizational Communication and an Entrepreneur Scholar from the University of Portland. She is also a certified Project Manager. It's not all work: In her free time, Karin is the VP of Digital Marketing for the Puget Sound Marketing Association and is the Chief Networking Officer for a global young professionals networking group called BEAN. She enjoys volunteering in her community, meeting other professionals in the area, and creating social programs for new Seattleites. Connect with Karin: LinkedIn | Twitter

Finding the Fanatics: Tips for Keeping Your Reference Pipeline Filled

February 29, 2012

Customer Engagement, Marketing Musings

How are you finding and recruiting customers into your program? Juniper Networks, inEvidence and Metia lead a workshop where reference managers at the Summit on Customer Engagement shared their ideas about what works and what doesn’t. Here’s a quick recap on the ideas discussed—both recruiting using internal channels and external channels. Internal Channels for Recruitment: [...]

Recap of Day One at the Summit on Customer Engagement

Customer Engagement

The Summit on Customer Engagement really challenged attendees to think differently about their customer advocacy programs, hero programs and superfans. It doesn’t matter how you refer to your awesome customers, they are your awesome customers and you need to engage with the in a different way. Here are some ideas that were discussed today: Develop [...]

Using Gamification to Engage with Customers

Customer Engagement, Social Media

This afternoon I arrived at the Marriott San Mateo to participate in the Summit on Customer Engagement, a place to learn about new ideas and best practices for customer engagement programs. As I was circulating the room at the happy hour mixer tonight, I ran into folks from Influitive, Software AG, Intel, SMART Technologies, TechValidate, [...]

My Journey from Seattle to San Francisco

February 8, 2012

Careers, Company, Marketing Musings

Have you ever felt like you needed a new challenge at work? What did you do to make sure you felt like you were growing in your career and continually improving? For me, challenging myself and taking my career to the next level is one of the most important things. Projectline works with customers like [...]