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Team Member: Norm BowlerSeptember 26, 2012
Business Intelligence, Marketing MusingsWelcome to the second part of my journey to explore the world of big data (read part one here). Though I am an experienced database developer familiar with both transactional and business intelligence systems, the world of high-volume, complex, fast-moving data blithely labeled “big” is sending me back to school. Join me in my efforts [...]
September 13, 2012
Analytics, Business Analytics, Business Intelligence, Marketing MusingsI’m an engineer, for better or worse. I live by what I can weigh and measure. When someone tells me they have “big data” and are going to “put it in the cloud,” I put my hand on my wallet. I can’t help it—I get a fairyland feeling. To me, “too big to measure” sounds [...]
July 26, 2012
Marketing Musings“When you play the Game of Thrones, you win or you die.” When you’re an ambitious entrepreneur, everything sounds like a metaphor for your business. I don’t know about you, but compared to Game of Thrones, my business has far fewer swords and fur cloaks, and no dragons to speak of. But leaders – kings, [...]
June 15, 2012
Marketing MusingsTo quote Edison: “I have not failed to invent the electric light. I have successfully tested ten thousand variations which did not work.” He eventually got it right, and made bank. Go Thom. To quote Projectline: Failure is too valuable to avoid. Instead, minimize its cost and fail often, learning something every time. Your business [...]
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