Team Member: Projectline

PSAMA MarketMix 2013: Here We Come!

March 15, 2013

Marketing Musings

 

Every year, Projectline sends a notable contingent of marketers to the Puget Sound American Marketing Association’s annual conference. And every year, we come back loaded with ideas and enthusiasm, as this post from last year’s event attests. This year is no exception—if you’re going to MarketMix 2013, keep an eye out for these and other [...]

Picture of the Week: Erin’s Work-from-Home Supervision

July 8, 2011

Company, Marketing Musings, Pic of the Week

 

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Friday, we’ll choose our favorite [...]

Picture of the Week: Hello, Webtrends!

June 17, 2011

Business Analytics, Company, Marketing Musings, Pic of the Week

 

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Friday, we’ll choose our favorite [...]

Confabulous Quotables

May 16, 2011

Community, Content Strategy, Marketing Musings

 

This post is by Corey Mahoney. Corey’s experience includes front-end development, writing, and editing for websites as well as academic teaching and research. Her website is here. I spent most of last week at Confab, America’s Premiere Content Strategy, Cake, and Bourbon Experience. By the time I got back to Seattle, my notebook, brain, and [...]

Introducing the Projectline Green Team

April 26, 2011

Community, Company, Marketing Musings

 

At Projectline, we take our mission statement seriously. We continuously strive to exceed client expectations through creativity, flexibility, and enthusiasm. We also extend that goal to making a positive impact on the lives of our employees and on local and global communities. Big goals, yes—but as a Projectline employee, I’ve come to expect a level [...]

Master Data Management for Marketing

March 14, 2011

Business Analytics, Marketing Musings

 

Projectline recently released a white paper on Master Data Management (MDM) for the healthcare industry. Although it’s packed with content, much of it may not seem obviously applicable to our more marketing-based thinking. But it does offer some great ways to think about data, and we’d like to pull out two of those points from [...]

MDM for Healthcare White Paper: Managing Critical Information in a Dynamic Marketplace

March 11, 2011

Business Intelligence, Marketing Musings

 

Here at Projectline, we write a lot about marketing. We love marketing (as you may have noticed). But it’s not all we do. We also have a Business Intelligence (BI) team, and they feel as passionate about BI as the customer evidence team does about case studies, good content, and social media. To share some [...]