November 10, 2011
Business Analytics, Marketing Musings, Social Media
I’m a Business Intelligence Analyst. I’m also a data geek. So when a client recently asked me to oversee the development of a comprehensive Social Media report, for monthly presentation to their upper management, I was both excited and wary. Excited Me: Cool! The latest thing! A vast untapped resource of dialog and opinion straight [...]
March 24, 2010
Customer Evidence, Marketing Musings
This week we’ll focus on the crucial second step: the editing process that brings it all together.
March 17, 2010
Customer Evidence, Design Services, Marketing Musings
Getting good quality audio involves two steps: capture and post-processing. Let’s consider audio capture first and we’ll follow up with post-processing tips next week.
January 27, 2009
All marketers can appreciate the importance of a good logo. Millions of dollars and decades of effort go into creating a strong, clear, recognizable symbol that represents a brand. Companies like Nike with their “swoosh,” products like Campbell’s Soup with its venerable red-and-white label, and even celebrities like Oprah with her “O” have succeeded in [...]