Team Member: Tom Pollock

Tom has been in a variety of marketing roles since 1989 for companies such as White Cap (a food packaging manufacturer), Eddie Bauer, and Microsoft. While working full-time (in the absence of a real life), Tom attended Northwestern University in Illinois, earning a BS degree and an MBA in Marketing from the Kellogg School. Having come to marketing from several IT roles, Tom brings a technical skill set not often seen in a marketer, making him as comfortable handling the details of data analysis, data mining, and database administration as he is driving marketing strategy and vision. He has been in on the ground floor of three major CRM system rollouts. Tom’s key strengths are bridging the gap between business and technical roles, and using quantitative and qualitative data analyses to drive business strategy and decision-making. It's not all work: Tom has produced several CD projects for local musicians. And as a native Chicagoan, Tom is an avid Cubs fan, but he thinks the Mariners are cool too.

Taming Social Media Data

November 10, 2011

Business Analytics, Marketing Musings, Social Media

I’m a Business Intelligence Analyst. I’m also a data geek. So when a client recently asked me to oversee the development of a comprehensive Social Media report, for monthly presentation to their upper management, I was both excited and wary. Excited Me: Cool! The latest thing! A vast untapped resource of dialog and opinion straight [...]

Logos and the Favicon

January 27, 2009

Marketing Musings

All marketers can appreciate the importance of a good logo. Millions of dollars and decades of effort go into creating a strong, clear, recognizable symbol that represents a brand. Companies like Nike with their “swoosh,” products like Campbell’s Soup with its venerable red-and-white label, and even celebrities like Oprah with her “O” have succeeded in [...]