Community, Company, Marketing Musings
About six months ago, Projectline re-launched its Green Team, an internal group of employees committed to measuring, planning, and improving Projectline’s impact on the environment from a corporate perspective. As the leader of the Projectline Green Team, I felt like I would be a hypocrite if I didn’t start practicing what I preached, so I began to live more sustainably: taking the bus when possible, walking more, conserving energy, buying local. I found out how interrelated my sustainable lifestyle was with my health, especially EATING! I just felt better when I wasn’t putting a lot of chemicals or processed food in my body (though I still have a huge weakness for lime chips).
“Eating right” is something we hear a lot, but it’s not something that is usually part of a company’s core values. Projectline prides itself on being people-focused and really caring about its employees, and in early summer, the company informed me and my coworkers that it would be updating its FREE snack service for employees to include ORGANIC, FRESH, RAW produce in the office, chosen and prepared just for Projectline. The leadership had come to the conclusion, after a recent internal Projectline health fair, that the company should redesign its food purchasing to be more in line with its philosophy: Less sugar, salt, corn syrup, and processed food, and more raw, local, organic, whole foods. As someone who has recently embraced the healthy-eating lifestyle, this was great news!
According to sustainabletable.org, we spend about 90 percent of our food budget on foods that have been treated in some way after being harvested or butchered. To be more proactive with our working habits, Holly Noll from VeganShortcake.com has been at both our Bellevue and Seattle offices every Monday to prep the week’s fresh fruit and vegetable offerings. The new snack regimen supports less packaging, more local food, fair trade, and our health(!) with organic and non-processed foods.
Projectline’s new offering has already inspired a healthier lifestyle both at work and in the personal lives of Projectliners. Since the service launched three months ago we’ve already seen increased education and awareness; there has been a brown bag on healthy eating, plans among a few employees to join a CSA (community-supported agriculture) service, and healthier eating both inside and outside of the office. Personally, I’ve evolved a bit—I’m nearing the end of my 30 days of veganism! Me, vegan?! It’s actually been really fun and fairly easy, now that it’s a habit. Have you ever thought of trying to take caffeine (I know, that’s blasphemy!) or dairy out of your diet for a month?
Anika Lehde, Vice President at Projectline, said, “Like other areas of our company, my hope is that wherever we put money, even snacks, can be a reflection of our work to be the best company possible.” The company continues to reflect and evolve in its focus and support of its employees. This truly is a special company to work for.
What types of snacks do you have in your office? Ever stepped back to see what you are eating a lot of and how much it’s processed? Food for thought.