Company

Introducing Yesler, a B2B Marketing Agency from Projectline

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Company, News

Yesler, a B2B Marketing Agency from Projectline
As a marketer, do you find it’s harder than ever to reach your target buyers?

Do you struggle to keep up with the demand to create and post new, relevant blog posts, tweets, articles, ebooks, videos, and more to keep a steady stream of visitors coming to your virtual doorstep?

Does your sales team complain about the quality of leads your hard-earned marketing campaigns deliver?

Do you find yourself in the hot seat for showing how your marketing spend really moves the needle on sales?

If so, help is at hand.

This week, Projectline launched Yesler, a marketing agency focused on serving B2B technology companies. Yesler applies an integrated end-to-end framework of services to meet the challenges of today’s buyer-centric marketplace, with key offerings in content marketing, marketing automation, sales enablement, and marketing analytics.

A Projectline company, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies, including Microsoft, SAP, Intel, Research in Motion, Dell, Cisco, Citrix, HTC, Avanade, and T-Mobile.

Want to learn more? Please check out our 2013 B2B Marketing Advisory. And go to www.yesler.com to find out more.

My Journey from Seattle to San Francisco

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Careers, Company, Marketing Musings

Have you ever felt like you needed a new challenge at work? What did you do to make sure you felt like you were growing in your career and continually improving? For me, challenging myself and taking my career to the next level is one of the most important things.

Projectline works with customers like Microsoft, Dell, Intel, and SAP. These companies have large customer bases and need a savvy marketing agency to help tell their customer stories and bring in more sales. If you were to brainstorm the best place to build your business in the technology and software industry, where would you go? That’s right: San Francisco and the Silicon Valley. That’s why I moved to San Francisco from Seattle several weeks ago.

My goal in the Bay Area is to increase the visibility of Projectline’s services and connect more with our current clients in the area. It’s so important to have face time with your clients, to develop a relationship and really understand their business. Even with all of the conference-calling technology, in-person, human interaction cannot be replaced. So, I took this on as my new challenge: move to San Francisco and build a strong business in the area while deepening Projectline’s relationships with current clients in the area.

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Picture of the Week: Projectline By-Location

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Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Feb 3, 2012 - Micro-Project

Wherever you go, you’ll find Projectliners with all sorts of unique and interesting talents. In this picture, Syed Hussein, who works in Projectline’s Toronto office, shows off a few of his many skills. Not only has Syed mastered the art of looking at things from a different perspective, he’s able to be in two places at the same time! How does your company help employees keep a fresh outlook on life and work? Drop us a note here or find us on Twitter to learn more about where we are and what we’re thinking.

Picture of the Week: In “Trains-it”

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Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Jan 26, 2012 - Train from paddington station in London to Reading

This is Anika Lehde, Co-Owner, and Jane Shepherd, Account Director for our EMEA office, on the train from London to Reading after having met with a contact at Canary Wharf. Commuting to and from meetings is such a great time to get to know your colleagues. What hidden places do you find time to keep up work relationships?

Picture of the Week: Snow!

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Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

So you may have heard that it snowed a bit near our HQ in the Seattle/Bellevue area. Here is proof from our 10:42 project covering 4 days of most everyone working from home. Despite being productive from home, we are all ready for Spring. Bring on the blossoms!

Picture of the Week: San Francisco Bound

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Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Jan 3, 2012 - Karin Moves to San Francisco

On January 4, 2012 I moved to California in order to nurture Projectline’s client relationships in the San Francisco/Silicon Valley area. This picture captures the memorable image of the one-way flight which was the start to my new journey. Here’s to a fantastic 2012 and much success in California!

Picture of the Week: Make It So

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Company, Marketing Musings, Pic of the Week

Here at Projectline, we’ve recently started a project to capture all the places we work and bring together our team around the world. Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. Each Monday, we’ll choose our favorite picture of the previous week and share its story here.

10:42 Dec 30, 2011 - Live long and prosper in 2012.

Spock and everyone at Projectline wishes all of you a prosperous 2012.