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Why Projectline? An interview with a new consultant

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Earlier this week, Melissa Tindall (@melissatindall) started as a new Marketing Consultant on our Customer Engagement team. I snagged her for a few minutes to chat about where she’s come from and what she’s looking forward to tackling at Projectline.

Welcome, Melissa! What’s your background?

Most recently I worked with a mobile marketing company, Hipcricket. Basically any marketing tactics that can take place on your phone—that’s what Hipcricket does. They work with major brands and media companies to implement their mobile marketing campaigns. I worked with them in several roles, but most recently as a marketing specialist on their internal team. One of the big things that I oversaw was our customer evidence—to know which clients stories we could share, whose successes we could share via our website, social media, PR etc.

What brings you to Projectline?

I knew of Projectline from when I was working in product training, which had a lot in common with Projectline Technology Adoption programs. To me it was really appealing to focus my career on Customer Evidence. The culture of community citizenship and volunteering also really drew me in. I also look forward to getting back to working closely with clients after a stint working more internally.

What are you most excited to contribute now that you’re here?

I know a lot about mobile marketing and social media tactics, as well as understanding how to word things toward a certain target audience. The biggest thing that I bring is my experience working at a startup, where there’s an “all hands on deck” attitude. Having to build out infrastructure, and not always being able to assume an answer is there—and exploring how to meet clients’ needs from end-to-end. But it’s also great to come here and see the structure built out, with so many processes and workflows in place—it’s refreshing! And yet Projectline still has that great startup environment.

Thanks Melissa – we’re glad to have you, and good luck learning the ropes!

Looking for Jobs at Projectline: The Process and the Payoff

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If you’re considering a career with Projectline, consider that “Good Decision #1.”

Contacting Projectline about career opportunities is just the first step in a very exciting process.  Having joined Projectline late last year, it’s a process still fresh in my mind.

If you’re already thinking about applying, then you’ve probably seen how dedicated we are to brining our own special brand of Fantastic (that’s a technical term) to everything we do.

This mindset is a big part of the hiring process, too.

Your first step will be trading e-mails with one of our recruiters about a specific position you’ve seen listed online- if you’re lucky, that means getting a response from our resident talent expert, Lena Moses.

Lena will be able to answer every question you have about Projectline (even the ones you’re afraid to ask), and provide you with all the information you’ll need to decide what comes next. Continue reading

Business Analyst

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Projectline is seeking a highly motivated and organized individual to act as an embedded business analyst with one of our clients.  The person in this role will function as a liaison between eCommerce business personnel and Information Systems, and will be expected to not only gather complete business requirements, but also provide the business with direction gathered from business and Information Systems seminars and symposiums they attend as a part of their job.  Additionally, the business analyst is expected to bring the information gathered from the business back to Information Systems in the form of business requirements documentation and recommendations that can be acted upon.  This will include but not be limited to: current business process description, desired capability, and relative level of importance placed upon the requirement by the business.  [read more]

Are you missing the point of a simple email?

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I sit here trying to catch up on my email communication, as I try not to have more than 40 emails in my inbox at the end of every day (sometimes even on the weekends), and a few thoughts have come to mind.  I love the clients and the candidates…I love my job, what I do, and the people I work with. After all, I have been recruiting for 14 years now. So anyway, as I sit here working from the bottom of my inbox up, I had to stop and write these thoughts down on paper (so to speak). 

Do you think about what you put in your emails? Do you think about making it easier for the person reading that email? Are you putting too much faith in the person reading your emails? Do you want faster responses to your emails (can’t guarantee this last one outside of my world, but gives you a better chance)?

If you have answered ‘No’ to the first two and ‘Yes’ to the second two, then listen up. These are only suggestions, but I would think about how easy they are and why they might be worth the extra few minutes. (In leaving myself and my inbox wide open to the onslaught of disagreement, if you come up with a legitimate reason NOT to do anything in this entry…email me.)

First, put your phone number under your name. Do you know how many times I have to go look up a number to call a candidate I’m talking to about a job? How easy could you make it on the person reading your email by simply adding a signature line with phone number if nothing else. You could even set your signature to include it. Let’s change the situation…let’s say you are in business for yourself and you are trying to get new business from a new potential client.  …and it comes down to you or one other company. What if that client who has no loyalty to anyone (yet) chooses the one with the easy access phone number? Make it simple on yourself and others.

How about this one… I am talking to a candidate (out of the 20 candidates a week I talk to on the phone alone) and I give them permission to follow up with me at said time and said day (I try to keep myself accountable). So I get an email saying ‘Hi Lena, just checking in,’ without details on what position or what they are checking in for. I know I am good (haha) but not that good. Anyway, once again I must go take the time to look it up. Although that is only 3 minutes of my time…if you multiply that or put that email at the bottom of 162 other emails? All I can say is I appreciate a concise, informative email. Continue reading

Part Time Customer Reference Consultant…

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Projectline Services is looking for an enthusiastic marketing professional to manage customer reference programs such as case study development, press relations, analyst engagement, video production, and more. The ideal candidate will be passionate about technology, and thrive in an entrepreneurial and energetic environment. This is a part-time opportunity with potential of going full time. We’re looking for people who take their work very seriously – but not themselves! [read more]

Online Community Manager…

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Do you pride yourself of being ahead of the game in social networking?  Does ‘digital life’ mean something to you?  Does your expertise go beyond the already well know sites such as Facebook and Twitter?  Is your ultimate goal to find new ways to get in and influence various communities and conversations?  Do you like to track the success of your efforts?  Are you the person that everyone goes to when wanting to learn how to use the tools of social networking sites?  Do you like being given a direction or task and then over achieving on execution?  If so, then keep reading.

Projectline is hiring a contract online community manager to work with talented strategist that values continuous evolution and innovation.   Join a fun team in a fast-paced, creative environment that is utilizing social media to execute social marketing programs.  To assist in both the launching of new businesses and helping improve campaigns by the collecting and reporting on customer/community chatter.  Your dream job should be researching and finding new communities to influence online conversations by understanding the community’s needs, where to find them and the roles they will play with each marketing strategy.  [read more]

The Cover Letter…

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So why do people forget the value of a good cover letter? Not really a question to be answered… more one to be acted upon. In this day and age of hard times and trying to set ourselves apart from the rest, why do we miss this opportunity to shine? One good cover letter can make the difference in the eyes of a recruiter that has been looking at the same thing for hours/days (heck, I have been recruiting for well over 13 years).

Think about it? You have taken all this time to create the resume to show your best side. You have created the one-page, two-page and even a bullet point version of it just in case. Some of you have even paid good money to have someone else create these pieces of perfection. …but yet you spend so little time or no time at all writing something that is meant to tell your story between the lines of your resume. It is a chance to actually make your resume sing out. I’m telling you it happens. Continue reading