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Earlier this week, Melissa Tindall (@melissatindall) started as a new Marketing Consultant on our Customer Engagement team. I snagged her for a few minutes to chat about where she’s come from and what she’s looking forward to tackling at Projectline.
Welcome, Melissa! What’s your background?
Most recently I worked with a mobile marketing company, Hipcricket. Basically any marketing tactics that can take place on your phone—that’s what Hipcricket does. They work with major brands and media companies to implement their mobile marketing campaigns. I worked with them in several roles, but most recently as a marketing specialist on their internal team. One of the big things that I oversaw was our customer evidence—to know which clients stories we could share, whose successes we could share via our website, social media, PR etc.
What brings you to Projectline?
I knew of Projectline from when I was working in product training, which had a lot in common with Projectline Technology Adoption programs. To me it was really appealing to focus my career on Customer Evidence. The culture of community citizenship and volunteering also really drew me in. I also look forward to getting back to working closely with clients after a stint working more internally.
What are you most excited to contribute now that you’re here?
I know a lot about mobile marketing and social media tactics, as well as understanding how to word things toward a certain target audience. The biggest thing that I bring is my experience working at a startup, where there’s an “all hands on deck” attitude. Having to build out infrastructure, and not always being able to assume an answer is there—and exploring how to meet clients’ needs from end-to-end. But it’s also great to come here and see the structure built out, with so many processes and workflows in place—it’s refreshing! And yet Projectline still has that great startup environment.
Thanks Melissa – we’re glad to have you, and good luck learning the ropes!
