Picture of the Week: 4/23/13

Pic of the Week
 

Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.

10:42 April 16, 2013 - Never a dull moment - Smith Tower Floor 4 watches an undercover drug bust

Ah the excitement of urban living! And now that we have such a great view from our Smith Tower digs, Projectliners can often be seen peering out the windows to find out what the hullaballoo down below is all about.

Celebrating Earth Day, from Puget Sound to the Peaks of the Andes

Marketing Musings

Greeting Earthlings– Happy Earth Day!

Today, worldwide events demonstrate support for environmental awareness and protection. Projectline endeavors to make every day Earth Day by creating an eco-friendly environment. This includes purchasing products from companies that monitor their environmental impact, serving organic and locally sourced foods, encouraging green commuting, leasing office space that is energy efficient, and sponsoring a Green Team.

Every year, in honor of Earth Day, we also join the Puget Soundkeeper Alliance’s Lake Washington Kayak Cleanup.

In addition to the support of my Projectline family, as a Senior Marketing and Communications Project Manager at Microsoft Research, I have the privilege to work on different projects that help address some of the world’s most urgent challenges. Microsoft Research collaborates with the world’s top academic researchers and institutions to develop technologies that fuel data-intensive scientific research. One area of focus is earth, energy and environment.

Some Microsoft Research projects that help accelerate insight in the environmental and earth sciences include eco-testing a building before it’s built and using technology to help fight forest fires. That’s just a few examples of technology doing good (green) work.

In light of Earth Day, I wanted to share my excitement about a new tool that’s intended to better understand Latin America’s ecology and help protect threatened species. That new tool is LiveANDES (Advanced Network for the Distribution of Endangered Species). It’s developed by a partnership among researchers at the Pontifical Catholic University of Chile, the LACCIR (Latin American and Caribbean Collaborative ICT Research) Virtual Institute, and Microsoft Research.

LiveANDES is designed to collect, house, and analyze data about Latin America’s wildlife—data that could prove vital to the preservation of the region’s rich but increasingly threatened biodiversity, which has suffered grievously from loss of habitat and climate change. The platform is designed to store and parse data points about Latin America’s wildlife, including photographs, audio and video recordings, and location and sighting data. Researchers use the data stored in the tool to identify species living in Latin America, where they live today, and elements that may be threatening their future.


 

Ignacio Casas, Executive Director of LACCIR, explains that LiveANDES integrates with the fourth paradigm, a foundational concept of eScience, in which data-intensive computing facilitates scientific discovery. LiveANDES is designed to make parsing the huge volumes of data recorded manageable for researchers. In addition, LiveANDES can help red-list assessment for endangered species and improve information for illegal trafficking of wildlife species. LiveANDES can be developed for every ecological region or country around the world in a bottom up way.

For more information, check out the LiveANDES project page or visit the Microsoft Research Connections Blog. And to get involved with Projectline’s support of the Lake Washington clean-up or other volunteer events, email ivolunteer@projectlineinc.com.

Be Prepared to Let Your Content Go

Marketing Musings

Good content travels well. That’s one way to sum up the conversation from a recent Content Strategy Seattle meetup, which Projectline hosted at its offices in Smith Tower.

In her book titled Content Everywhere, which fed our group’s discussion, author Sara Wachter-Boettcher lays out a methodology for shaping and paring down content so that it is more modular and flexible.

More flexible content is the starting point for a better user experience, regardless of how it’s viewed. Your readers expect to be able to enjoy your content on their tablet, their smartphone, their PC—whatever’s in reach when you catch their attention. Taking a flexible approach to content means you don’t have to anticipate every device your content may acquire in its travels. Instead, it’s built from the ground up to respond to the device it lands on.

Wachter-Boettcher asserts that content modeling is an essential first step in this process. Its purpose is to unpack the core elements of any piece of content, analyze them, and make decisions about their relative importance in delivering the intended message. The output of this exercise is what Wachter-Boettcher calls modular content, “chunks” that are ready to travel.

It turns out that converting blocks of text and images built for a single medium into intelligible bits ready for display on any device is no small task. Immediately, it raises all sorts of challenging questions about what to save and what to scrap. And then, of course, there’s the task of getting this appropriately designated content into a software system where it can be searched, sorted, coded, and sent off to wherever it needs to go.

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Picture of the Week: 4/19/13

Pic of the Week

Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.

10:42 April 8, 2013 - Kimfer Spying on Brady

If you work at Projectline, you probably already know these folks. If not, you should make a point of it. “Charming”, “friendly”, and “talented” are just a few of the words often used to describe Brady and Kim (affectionately known as “Kimfer”). Among many other responsibilities, Brady is the guy who edits my captions every week and turns them into the kind of fun, readable snippet that you see before you. Kimfer is the heart of our creative team, providing fun and playfulness on top of the amazing work she does for our clients. A picture of them together, aren’t you lucky?

Picture of the Week: 4/3/13

Pic of the Week

Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.

10:42 March 29, 2013 - Humboldt in the House

Ever since our move to the Smith Tower we’ve been hosting a noticeably larger number of guests, both individually and in groups. Sure, the fabulous offices are a big draw, but we’d like to think it’s more about the magnetic pull of all these awesome marketing minds located in one unified place. Last week, a large group of Business and Marketing students from Humboldt State College came for a tour and to meet with some of our leadership. Thanks for visiting, Humboldt! Maybe we’ll see some of you again real soon.

What Can Crowdsourcing Do For You?

Marketing Musings

You have probably heard the term crowdsourcing, but maybe you’re still not sure of what it is or who is using it. At this year’s PSAMA MarketMix, we got a tour of the crowdsourcing landscape from Mike Reeder, VP of Account Planning & Strategy at Possible, Seattle, and Jennifer Chiu, the author of Roll with Jen, voted 2011 Best Food Blog of Western Washington by Evening Magazine.

If you’re not familiar with crowdsourcing, think of it as a way to invite customers to participate in your company, whether it be providing feedback, ideas, or straight-up cash funding.

Now you’d probably think crowdsourcing is a great resource for individuals or small companies looking for funding or just a little extra support. But big and small companies alike are using crowdsourcing. Companies as traditional as an electrical supply company in Ohio and as innovative as the X Prize Foundation, for example, have used crowdsourcing to fuel product development.

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Picture of the Week: 3/26/13

Pic of the Week

Every weekday morning at 10:42 am, our team is invited to send in a picture of where they are, what they’re doing, or who they’re with. We post our favorite picture from each week and share its story here.

10:42 March 20, 2013 - Sean is visiting from our PA office.

We get a whole bunch of visitors at the Projectline offices in Seattle. Whether they’re clients, prospective employees, or family members just visiting a loved one in a beautiful setting, we’re happy to have folks drop by. What excites us more than any other visitors, though, is when an employee from one of our other worldwide locations stop in. Last week we had the great pleasure of hosting Sean Hagan, from our Philadelphia contingent, and the Projectline Welcoming Committee was ready for action. Thanks for coming, Sean, and we miss you already!