Technology Adoption Programs

Take advantage of Projectline’s extensive experience in managing technology adoption programs and customer advisory boards to gain valuable product feedback and forge tighter bonds with your customers worldwide.

Turn early adopters into your best advocates

Congratulations! Your product is nearly release-ready. Now you need to put your solution in the hands of customers to collect real-world feedback, troubleshoot the final fixes, and prepare for launch.

Technology adoption programs (TAPs) are a powerful way to connect with customers to get early input and recommendations on emerging products. These programs also provide a structured way to evaluate customer priorities through real-life scenarios. Well-managed TAPs can serve as the engine for your customer evidence pipeline, generating a healthy repository of references. And TAPs can form the foundation for future customer advisory boards, which you can use to more closely align ongoing product development efforts to customer needs.

We recognize all of the investments you’ve put into your product, and we want to help you maximize the payoff for your innovation. Our experts will be there with you every step of the way to help you recruit the right customers, make sure their needs are met, and give them ample opportunity to tell their success stories. By working with you to build and support a highly productive TAP, we can turn your early adopters into enthusiastic advocates for your solution.

Resources

“I hired Projectline to help oversee a multiyear, $3 million customer early adopter program because I needed a project manager who could be dropped into a chaotic environment and add immediate value with minimal upfront training. I was incredibly pleased with the work.”
Product Manager,
Microsoft Corporation