The Cover Letter…
So why do people forget the value of a good cover letter? Not really a question to be answered… more one to be acted upon. In this day and age of hard times and trying to set ourselves apart from the rest, why do we miss this opportunity to shine? One good cover letter can make the difference in the eyes of a recruiter that has been looking at the same thing for hours/days (heck, I have been recruiting for well over 13 years).
Think about it? You have taken all this time to create the resume to show your best side. You have created the one-page, two-page and even a bullet point version of it just in case. Some of you have even paid good money to have someone else create these pieces of perfection. …but yet you spend so little time or no time at all writing something that is meant to tell your story between the lines of your resume. It is a chance to actually make your resume sing out. I’m telling you it happens.
Just today I forward a resume to someone I have worked closely with. The resume had nothing to do with what I am looking for, but the cover letter actually made me open the resume. …and two seconds later he was in the hands of someone that could make a difference in his career.
I can’t give you the right or wrong of how it’s done or how it should look. That really should be an extension of who you are. I can tell you that you shouldn’t pass up the chance to catch that one eye that can make a difference in your future.
tags: marketing
