What does brain cancer research have to do with a marketing firm?
This is Katie Hoffman and I am writing in Lena’s Joblog while she is sailing the seas in Alaska (lucky girl). Some of you may already know that Projectline volunteers every month and we pick the cause based on ideas from employees and sub-contractors. This allows us to help out locally and also get to know each other better. Recently, I suggested that we volunteer for a brand new event designed to raise funds for brain cancer research.
The statistics say that 3 in every 100,000 people are diagnosed with a brain tumor. The average survival rate of someone diagnosed with brain cancer is one to two years. When my sister, Kim Hogle, had five people close to her diagnosed with a brain tumor, she knew it was time to figure out how to get involved and help those families close to her. When she realized that Seattle is fortunate enough to have the Center for Advanced Brain Tumor Treatment and she met Dr. Greg Foltz, Kim was inspired to start the first ever Annual Brain Cancer Walk, called the “Cranium Crusade.” She also got me involved.
I am fortunate to work for such a wonderful company that is so eager to support its community. Projectline dedicated the month of June to volunteering at the Seattle Brain Cancer Walk. Pam Man, the Projectline volunteer coordinator, joined our committee, helped lead the volunteer program for the Brain Cancer Walk, and had staff t-shirts made for the event. Projectline volunteers came out to support and execute the Cranium Crusade on the day of the event, and some even raised money and participated in the walk. It was a huge success!
This is the type of company I work for.
For more information about the Seattle Brain Cancer Walk, please visit http://braincancerwalk.org. For more information about what it is like to work at Projectline, visit http://www.projectlineinc.com/work_environment.html.
tags: cause-related marketing, community partnership, corporate charities, marketing, Recruiting, responsible, socially conscious
