PR is critical to building credibility and raising awareness around your products, services, and technology. Engaging customer references from the onset helps PR become even more compelling. Yet, many organizations don’t have a formal intersection in place between enterprise customer reference management and public relations functions.

Projectline Services and Boulder Logic would like to invite you to join us for our upcoming webinar focusing on the importance of customer referencing and how it positively affects the Public Relations discipline. We’ll offer tips on how to improve the connection between customer references and public relations and provide recommendations for maximizing customer reference potential in PR.

Event Title:  Helping PR Succeed With Customer References 

Some topics we will discuss:

• How PR/AR typically interact with customer references today.
• The challenges to PR/AR and the entire organization with this silo approach.
• The benefits of an integrated program to the entire organization.
• The business justification for this approach.
• The implications of increased business focus on social marketing.                                        

When: Thursday, July 9
Time: 11 a.m. PST
Register at: https://www2.gotomeeting.com/register/442075658

tags: customer reference programs, PR