“I trust Projectline will help me deliver value to my clients.” Enterprise Customer Evidence Lead, Microsoft

Enterprise Customer Evidence Help Desk

Situation: Microsoft’s Enterprise and Partner Marketing Group hired a Global Customer Evidence Lead to overhaul the development of customer testimonials and references. Accomplishing this required major changes in the messaging formats, reference tools, resources, and training needed to meet the needs of Microsoft’s salespeople—and more importantly, their prospective customers. The work ahead was extensive, and as a one-man team, the Global Customer Evidence Lead needed assistance from customer evidence professionals with deep Microsoft connections.

Solution: Projectline’s customer evidence experts were called in to help bring the project to fruition. With guidance and tactical support from Projectline, the team established a Global Customer Evidence resource and community portal and launched a Help Desk to create and maintain customer evidence standards. With Projectline positioned as the dedicated resource for managing Help Desk requests to support worldwide sales, the consistency and quality of the messaging and customer evidence resources vastly improved in just a short time.

Benefits: Projectline’s full-time, successful management resource continues to provide guidance and support for the multitude of requests from Microsoft’s salespeople and has freed the Global Customer Evidence Lead to focus on driving change management for Enterprise Marketing. The well-equipped team of customer evidence experts at Projectline has delivered a great value, with soaring satisfaction ratings and more sales accelerated and closed worldwide.

Results:

• Comprehensive, high-quality customer evidence and sales support.
• 90 percent success rate for request fulfillment and nearly 100 percent satisfaction rating from salespeople.
• Continued growth in Help Desk use and demand, resulting in an accelerated sales process.

In our client’s words: “Supporting Microsoft’s enterprise sales and marketing community can be very demanding. They may contact us when a million dollar deal hangs in the balance, so we have to respond quickly and with the right information. Even under pressure Projectline has proven they have the resources and expertise to deliver consistently. This allows me and my customers to do our jobs better.”