“Not only was I thrilled with the results I had on my project, I was getting service above and beyond what I expected. I got value from every single engagement.” Sr. Marketing Manager, Microsoft Dynamics Group

Microsoft Dynamics Tackles Pro Sports Success Stories

Situation: The Microsoft Dynamics group wanted to highlight how clients in the professional sports industry use Microsoft Dynamics to help manage business resources and relationships. The Dynamics team needed to recruit customers for a high-profile reference campaign to be unveiled at Convergence, their premier annual customer event. With a lot at stake and a deadline fast approaching, the group did not have the time or expertise to tackle the project themselves.

Solution: Microsoft Dynamics turned to Projectline’s customer reference consultants to make the project happen. They asked Projectline to contact the customers, facilitate their participation in the campaign, and obtain permission to display customer brand images.

Projectline immediately got to work developing an effective script to explain the campaign’s value for the customers. Then Projectline consultants rolled up their sleeves and picked up the phones, making scores of calls to introduce the project to customers. Each call was followed by an email recapping the campaign benefits and encouraging participation in the campaign. The Projectline team was focused and diligent in their pursuit of customers until the very last minute.

Benefits: Projectline exceeded the expectations of the Microsoft Dynamics group in recruiting more customers than expected in plenty of time for the campaign launch at Convergence. But Microsoft Dynamics was most pleased with the high level of service they received from Projectline. By trusting Projectline to enhance important business relationships, the Microsoft Dynamics team implemented a compelling customer reference campaign and were thrilled with the results. Projectline demonstrated that its broad expertise, enthusiasm, and passion for marketing can ensure the success of any project.

Results:

• End to end strategic marketing expertise
• Agile performance, extraordinary service
• Successful, on-time campaign launch
• Enhanced business relationships