“On my own, it would have taken a year, if not longer, to get twelve papers and twelve podcasts done. By employing Projectline we were able to complete the project within two quarters.” Relationship Marketing Manager, State and Local Government Group

Microsoft Public Sector Team Wins with Social Media Project

Situation: Microsoft’s Public Sector group needed to refresh its approach to marketing collateral. Having never found a way to effectively communicate out to members of the State and Local Government field, the group sought to develop innovative, easily-consumable collateral that would engage the intended audience and showcase the successes of existing State and Local Government partners. The Public Sector group wanted to focus its efforts on highlighting six different topics spanning the State and Local Government landscape: operations, citizen services, public safety, performance management, sustainability, and digital inclusion.

Solution: The Public Sector group called on the expert marketing consultants at Projectline, whose combination of fluency in creative marketing and new media and established ability to produce fantastic reference marketing collateral was a great fit for the Public Sector team. Projectline’s evidence managers, writers, and editors got to work contacting subject matter experts in the US State and Local Government field, conducting interviews, writing and editing articles, and kicking off a series of topical audiocasts. Projectline’s successful execution of this project resulted in almost 25 brand-new pieces of collateral that the Public Sector group has used to illustrate how Microsoft solutions have improved operations for State and Local Government partners.

Benefits: With overhauled customer articles and a cutting-edge series of audiocasts, the Public Sector group was able to showcase 25+ new State and Local Government success stories highlighting how customers benefit from Microsoft’s products and technologies. Projectline helped the Public Sector group meet its goal of increasing awareness around the six State and Local Government hot-topics outlined at project kickoff. Members of the Public Sector group enjoyed working with a team of consultants who could be counted on to drive the project independently and develop high-quality content with the group’s end-goals always in mind.

Results:

• Over 25 new pieces of high quality customer evidence
• Increased visibility to State and Local Government field members
• Independent, end to end project management