“I strongly recommend that anyone who’s interested in a customer reference marketing program talk to Projectline.” Channel Strategy Manager, Worldwide Partner Group

Microsoft WPG Relies on Enthusiastic Evidence Experts

Situation: The Competitive Partner Marketing group at Microsoft realized it needed help – and fast. The Worldwide Partner Conference was less than two months away, and the group wanted to produce 12 exceptional case studies to showcase the work that Microsoft partners were doing in the marketplace. With no time to spare, the group needed a team of talented, enthusiastic experts with the experience to take the ball and run with it.

Solution: The Partner Marketing group immediately reached out to the evidence consultants at Projectline. Known for its wide-ranging expertise and “can do” attitude, the Projectline team of evidence managers, writers, and editors sprang into action – acquiring PR releases, conducting interviews, writing and editing the case studies, and publishing them to the Microsoft global Web site in time for the Partner Conference.

Thanks to the successful execution of this project, the Partner Marketing Group (now the Worldwide Partner Group, or WPG) continues to rely on the Projectline team for “best of breed” customer evidence production. In addition to traditional case studies, Projectline’s consultants also develop cutting edge new media opportunities for the WPG, including internal podcasts to enhance communication between the marketing and field sales teams.

Benefits: For three years and running, the WPG has entrusted Projectline with its most important relationships—the ones with Microsoft technology partners from around the world. In turn, the Projectline team makes it easy for the WPG to produce exceptional case studies. Not only do Projectline experts manage all aspects of partner evidence production, including lead qualification, the team also provides weekly updates and stays on top of changes to messaging and brand guidelines. And because Projectline’s people are well-connected across other groups at Microsoft, they can flag opportunities for cross-team collaboration, putting the WPG in touch with individuals who are working with similar companies – maximizing marketing dollars and delivering extraordinary results.

Results:

• 75 extraordinary case studies, published to a global audience
• A pipeline of 50 qualified leads, strategically screened for marketing effectiveness
• A series of internal podcasts designed to enhance communication with the field