“I felt that Projectline was personally invested in my success, making sure that we got the references we needed when we needed them.” Director of Marketing Communications, Cast Iron
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Great customer evidence can help support references.
Customer Reference Programs
The best customer references, every time.
Compelling customer references are crucial to driving adoption and making sales, but reference programs can be hard to manage and maintain consistently. A comprehensive, well-planned program can reduce the time and money you spend scrambling for ad-hoc references, help avoid reference burn-out, and increase the number of references available for PR, marketing, and sales teams.
Projectline consultants offer unparalleled experience in customer reference program development and management. We’ll help you build a program that matches the right references to the right opportunities, strengthens customer relationships, and supports every request with the most qualified reference available.
Customer reference application. Working with all business stakeholders, we’ll help manage your important relationships and maximize the impact of customer references in sales cycles, marketing campaigns, events, media articles, and customer-to-customer conversations.
Global field engagement. We know the importance of gaining trust from the field by getting your sales teams involved in the process. Projectline will help you develop field incentive programs, provide reference-process training, and share best practices.
Keeping happy customers happy. Projectline can help you develop a program that fosters strong relationships with your customer references so that you can streamline requests, increase the volume of willing references, and make it easier for account teams to approach and recruit customers.
Progressive programs. Projectline is active in the global Customer Reference Forum community, so we can incorporate best practices from around the world into your program. We’ll ensure that your customer reference program meets the mark, helping you navigate trends and stay progressive by using the most current tools and reference strategies.
Check out our one-page datasheets for a more in-depth view of how we can help with Customer Reference programs:
