“I really appreciate the innovative ideas that the Projectline team brought to the table.” New Media Manager, Enterprise Partner Group, Microsoft Corporation

Social Media

Make the most of social media tools.

Tweets, blogs, podcasts, viral videos—social media brings a whole new vocabulary to customer engagement, and it can be hard to know how to take best advantage of these new tools. Projectline has years of experience connecting you with your customers, so we know the power of references and recommendations. Having built our social media team on that foundation, we’ve discovered that social media tools offer dynamic ways for customers to discover your offerings and share them with others. Social media also presents new opportunities for you to connect with your customers’ honest feedback.

Our social media experts will help you develop a marketing plan complete with concrete objectives and quantifiable metrics, so you can easily gauge success and maximize your return on investment. Along the way, we’ll help you answer questions like:

• Where are our customers interacting through social media?
• How should we engage with customers online?
• How can online conversations inform our marketing strategy and product/service offerings?
• How can we use videos, podcasting, and blogging to share customer experiences?

Because the social media landscape is constantly changing, we work to stay on top of the latest developments so that we can help you find the platforms, customers, and influential conversations to spread the word about your product or service. We’ll make sure you choose the right social media outlets to meet your business goals, and then we’ll help you create and manage content that will build and sustain strong customer relationships.