Helping your customers help you get the best product to market.
At Projectline, our principals have contributed to some of the most successful technology adoption, product evaluation, and deployment programs in the industry. This range of experience allows us to help you set the right expectations, engage your customers, integrate the results and avoid costly mistakes.
Over the years, we’ve perfected strategic techniques that allow us to efficiently gather real world stories to back up your marketing efforts. What’s more, since we recognize the opportunities inherent in the process itself, our programs go above and beyond to structure the customer interaction to yield the greatest results. Once we run a program, you aren’t left wondering what’s next. Our customer reference marketing division is closely integrated into the process to help you develop strategic reference and testimonial materials.
Whether you are looking for customers to help test and validate a product for release or your product has already released and you need a structured way to drive evaluation and gather evidence, we can help.
Product Development and Validation
Pre-release product development and adoption programs give you a distinct technology advantage and give your products unmistakable real world relevance. Our experienced project managers liaison between your customers and your developers to gather feedback that will be crucial to a successful product release.
Product Launch and Deployment
When your product is poised for release, Technology Adoption Programs let customers put your product through its paces in a production environment with a pilot or proof of concept. These customers then become the pipeline for reference and evidence activities. And proofs of concepts are not limited to pre-release products. The same methodology and program structure can be used after product launch to prove value and drive adoption.
Our integrated Technology Adoption Program Management services include:
- Program Design and Execution - We’ve developed a proven program management strategy so our clients don’t have to re-invent the wheel every time. This strategy yields documented success in design, planning, and budgeting both domestic and global programs.
- Results-focused Management - We focus on end-goals and high customer and partner satisfaction. Taking a participant management approach, we’ll adapt our proven program management framework anchored by tangible benefits to deliver the value and results you need.
- Global Field Engagement and Management - Having managed hundreds of customers and partners across various programs, we have the experience to drive customer leads and the know-how required to keep customers engaged throughout programs.