March 17th, 2009
by Projectline

Do you pride yourself of being ahead of the game in social networking?  Does ‘digital life’ mean something to you?  Does your expertise go beyond the already well know sites such as Facebook and Twitter?  Is your ultimate goal to find new ways to get in and influence various communities and conversations?  Do you like to track the success of your efforts?  Are you the person that everyone goes to when wanting to learn how to use the tools of social networking sites?  Do you like being given a direction or task and then over achieving on execution?  If so, then keep reading.

Projectline is hiring a contract online community manager to work with talented strategist that values continuous evolution and innovation.   Join a fun team in a fast-paced, creative environment that is utilizing social media to execute social marketing programs.  To assist in both the launching of new businesses and helping improve campaigns by the collecting and reporting on customer/community chatter.  Your dream job should be researching and finding new communities to influence online conversations by understanding the community’s needs, where to find them and the roles they will play with each marketing strategy.  [read more]

tags: blogging, marketing, online communities, social media, social networking, user generated content

September 30th, 2008
by Projectline

I know each and every person that has ever looked for the next job/career has spent time combing through newspapers (for those of you still old fashioned) or on-line sites for that perfect job description. Searching, reading and knowing that thousands of other people are doing the same thing. Taking extra time working on your cover letter, trying to pick the perfect words to standout from all the others. Knowing in your heart you will land in the middle of a huge pile of resumes that are trying to get in front of that same recruiter who holds your future and happiness in hand.

Always left with ‘What else can I do?’

Here is my suggestion… NETWORK. This is such an under realized and underutilized resource. What better way (or easier way for that matter) than to ask someone who knows you and can help to put your resume on the top of ‘that’ pile. Whether you give them a bullet point version of your experience or your full resume, just make sure you give them enough information and insight about you to talk to your skills and the direction of your career. There is nothing worse than getting a referral that has nothing to do with the company or any of the open positions. So remember, this is not to add work for others, it is to streamline your efforts. So don’t leave anyone guessing about what you are good at. …and for goodness sakes, don’t forget your contact information.

I am telling you this really works. After all, I practice what I preach. How do you think I ended up here at Projectline?

tags: Best practices, blogging, community partnership, Interviewing, Recruiting

September 30th, 2008
by Eric Larson

One of my colleagues, Greg, told me about this story. It’s an old story about turning around a disgruntled customer using new media–Twitter! (Note: Twitter is a micro-blogging tool that allows users to send short blog posts of 140 characters or less to other users that follow their micro-blog.)

One Twitter user who just happened to run his own marketing blog (C.C. Chapman, Managing the Gray) was “Tweeting” about the quality of his HD picture on Comcast during a Boston Celtics game. Shortly after his micro-rant, a Comcast service professional sent him a message on Twitter asking him how he could help fix his HD reception.

(more…)

tags: blogging, brand, case studies, new media, podcasts, web 2.0, word of mouth

September 26th, 2008
by Projectline

I thought I would give you a sneak peek into my world…

tags: blogging, humor, Interviewing, Recruiting

August 15th, 2008
by Eric Larson

I am attending the New Media Expo in Las Vegas for 2 1/2 days of interesting presentations from a variety of speakers.  So far I’ve heard from Michael Geoghegan, who produces Disneyland’s podcast,  Gary Vaynerchuck, podcaster for Wine Library TV, and Scott Whitney, a professional podcaster.

One common theme through their presentations was to make sure that recordings are spontaneous, passionate, and emotional.  Vaynerchuck shoots his video for tv.winelibrary.com in 20 minutes in one take every day without editing.  Geoghegan admits that he doesn’t know much about Disneyland.  When he learns a new Disneyland fact in his podcast he’s genuinely excited and interested, and it shows up in the podcast.  Whitney coaches his clients not to read from a script when he interviews them, and will stop an interview to encourage interviewees to speak from the heart.

(more…)

tags: B2B, Best practices, blogging, new media, podcasts, social media, video, web 2.0

July 30th, 2008
by Projectline

tags: blogging, humor, Interviewing, Recruiting

July 28th, 2008
by Projectline

This position will drive strategic Customer Reference execution efforts across many product lines. This role will function as a centralized resource to research, qualify, secure, and track customer references for:  customer-to-customer (C2C) sales calls, direct marketing needs, advertising campaigns, public relations (PR) and press phone calls, analyst relations, events/executive speaker opportunities, and much more. These customer reference efforts are critical for driving sales revenue, increasing market credibility, and demonstrating the business value of our client’s solutions and therefore someone ready to step into the spotlight is required.

Customer Reference Program Desk Manager

tags: blogging, customer evidence, customer reference, Recruiting

July 18th, 2008
by Projectline

How do you decide where you want to work?  Job description?  Location?  I say NO, you decide from the people you would be working with.  On that note, I want to show you the character and heart behind the cool people I get to work with on a daily basis.  Hope you enjoy…

tags: blogging, cause-related marketing, community partnership, events, responsible

June 30th, 2008
by Christina Lee

It doesn’t have to be said that blogs, wikis, podcasting, twittering, etc. will eventually be considered a natural part of the way we communicate as individuals and is fast becoming the way that enterprise companies reach their audiences (see Forrester research). But turns out now it will be a major way big companies reach their employees and facilitate conversations between their employees too.

(more…)

tags: blogging, community partnership, Digital Content, marketing, new media, podcasts, social media, web 2.0

June 21st, 2008
by Projectline

So I want to tell a short story about a gal who approached me on Facebook a couple of weeks ago.  She said she was in the beginning stages of her career search and thought she would take a chance to see if I had any words of wisdom. (How could I turn that down).  Anyway, we scheduled some phone time and I ran her through a series of questions to see how I could possibly offer her direction.  After a really impressive conversation, she proceeded to tell me she applied for the Campaign Desk Coordinator position and was not moved forward.  Needless to say, I scheduled a face to face interview with her and she just met with the Campaign Desk Team on Friday.

My point to all this… if you really want something, think creatively on how to get yourself closer to the goal.  She didn’t just sit back and wait, she thought, she took action, she put herself out there… and now she has a shot that she did not have before.  I cannot guarantee that she will get the position, but I will guarantee that if she ever needs advice or a wall to bounce ideas off of, I will be there for her.

WAY TO GO MRM, I take my hat off to you.

tags: Best practices, blogging, Recruiting