Learning to Curate: How to Become a Modern-Day Trader in a Lost Art

Marketing Musings

Remember back in your college days when one of your friends was always listening to the latest local bands or piecing together new and interesting outfits? Well, in their own way, they were curators. You may think of museums when you think of curation, but the truth is everybody curates in some way.

Creator vs. Curator
In our digital world, you’ll sometimes see people refer to themselves as a creator or a curator. Some people do both and some prefer to do one or the other. Creators are people who make videos, write blogs, take photos, write reports, comment on blogs, actively tweet their thoughts, etc. Curators spend time finding interesting content to share with others or to use as a reference for later. They are more concerned with sharing good content and being part of the action of developing stories in the social media world. Of those people online, nearly everybody does both, but a few tend toward one or the other.

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Online Community Manager…

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Do you pride yourself of being ahead of the game in social networking?  Does ‘digital life’ mean something to you?  Does your expertise go beyond the already well know sites such as Facebook and Twitter?  Is your ultimate goal to find new ways to get in and influence various communities and conversations?  Do you like to track the success of your efforts?  Are you the person that everyone goes to when wanting to learn how to use the tools of social networking sites?  Do you like being given a direction or task and then over achieving on execution?  If so, then keep reading.

Projectline is hiring a contract online community manager to work with talented strategist that values continuous evolution and innovation.   Join a fun team in a fast-paced, creative environment that is utilizing social media to execute social marketing programs.  To assist in both the launching of new businesses and helping improve campaigns by the collecting and reporting on customer/community chatter.  Your dream job should be researching and finding new communities to influence online conversations by understanding the community’s needs, where to find them and the roles they will play with each marketing strategy.  [read more]

Something to think about…

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I know each and every person that has ever looked for the next job/career has spent time combing through newspapers (for those of you still old fashioned) or on-line sites for that perfect job description. Searching, reading and knowing that thousands of other people are doing the same thing. Taking extra time working on your cover letter, trying to pick the perfect words to standout from all the others. Knowing in your heart you will land in the middle of a huge pile of resumes that are trying to get in front of that same recruiter who holds your future and happiness in hand.

Always left with ‘What else can I do?’

Here is my suggestion… NETWORK. This is such an under realized and underutilized resource. What better way (or easier way for that matter) than to ask someone who knows you and can help to put your resume on the top of ‘that’ pile. Whether you give them a bullet point version of your experience or your full resume, just make sure you give them enough information and insight about you to talk to your skills and the direction of your career. There is nothing worse than getting a referral that has nothing to do with the company or any of the open positions. So remember, this is not to add work for others, it is to streamline your efforts. So don’t leave anyone guessing about what you are good at. …and for goodness sakes, don’t forget your contact information.

I am telling you this really works. After all, I practice what I preach. How do you think I ended up here at Projectline?

Twitter Comcast “Case Study”

Marketing Musings

One of my colleagues, Greg, told me about this story. It’s an old story about turning around a disgruntled customer using new media–Twitter! (Note: Twitter is a micro-blogging tool that allows users to send short blog posts of 140 characters or less to other users that follow their micro-blog.)

One Twitter user who just happened to run his own marketing blog (C.C. Chapman, Managing the Gray) was “Tweeting” about the quality of his HD picture on Comcast during a Boston Celtics game. Shortly after his micro-rant, a Comcast service professional sent him a message on Twitter asking him how he could help fix his HD reception.

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Keeping it Real

Marketing Musings

I am attending the New Media Expo in Las Vegas for 2 1/2 days of interesting presentations from a variety of speakers.  So far I’ve heard from Michael Geoghegan, who produces Disneyland’s podcast,  Gary Vaynerchuck, podcaster for Wine Library TV, and Scott Whitney, a professional podcaster.

One common theme through their presentations was to make sure that recordings are spontaneous, passionate, and emotional.  Vaynerchuck shoots his video for tv.winelibrary.com in 20 minutes in one take every day without editing.  Geoghegan admits that he doesn’t know much about Disneyland.  When he learns a new Disneyland fact in his podcast he’s genuinely excited and interested, and it shows up in the podcast.  Whitney coaches his clients not to read from a script when he interviews them, and will stop an interview to encourage interviewees to speak from the heart.

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