Check out the Customer Reference Program Desk Manager…

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Customer Evidence, Customer Reference, Uncategorized

This position will drive strategic Customer Reference execution efforts across many product lines. This role will function as a centralized resource to research, qualify, secure, and track customer references for:  customer-to-customer (C2C) sales calls, direct marketing needs, advertising campaigns, public relations (PR) and press phone calls, analyst relations, events/executive speaker opportunities, and much more. These customer reference efforts are critical for driving sales revenue, increasing market credibility, and demonstrating the business value of our client’s solutions and therefore someone ready to step into the spotlight is required.

Customer Reference Program Desk Manager

Social Networking Inside Big Businesses

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Marketing Musings, Social Media

It doesn’t have to be said that blogs, wikis, podcasting, twittering, etc. will eventually be considered a natural part of the way we communicate as individuals and is fast becoming the way that enterprise companies reach their audiences (see Forrester research). But turns out now it will be a major way big companies reach their employees and facilitate conversations between their employees too.

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Something to think about…

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Uncategorized

So I want to tell a short story about a gal who approached me on Facebook a couple of weeks ago.  She said she was in the beginning stages of her career search and thought she would take a chance to see if I had any words of wisdom. (How could I turn that down).  Anyway, we scheduled some phone time and I ran her through a series of questions to see how I could possibly offer her direction.  After a really impressive conversation, she proceeded to tell me she applied for the Campaign Desk Coordinator position and was not moved forward.  Needless to say, I scheduled a face to face interview with her and she just met with the Campaign Desk Team on Friday.

My point to all this… if you really want something, think creatively on how to get yourself closer to the goal.  She didn’t just sit back and wait, she thought, she took action, she put herself out there… and now she has a shot that she did not have before.  I cannot guarantee that she will get the position, but I will guarantee that if she ever needs advice or a wall to bounce ideas off of, I will be there for her.

WAY TO GO MRM, I take my hat off to you.

Technology Adoption Programs – Is Bigger Better?

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Marketing Musings, Technology Adoption Programs

Technology Adoption Programs (TAPs) are intended to serve one (or both) of the following purposes:

1. Product Validation—Customers provide technical feedback, feature validation, and bug identification for a pre-release product so that engineering can improve the product before release.

2. Early Adoption—Customers partner with product marketing to adopt the new technology and share their experiences publicly in support of the product launch.

Over the past five years I have noticed a trend whereby TAPs have continually gotten larger. To me this indicates how crucial TAPs are to the launch of a new technology, and how very successful they have been. So the natural inclination is to take something that is going well and pour more resources into it for a bigger return. However, TAPs are meant to be “high touch” and scaling them larger can jeopardize the ability to provide a certain level of engagement to participants.

For this posting I would like to focus on the second purpose mentioned above (Early Adoption). I am sure you’re on the edge of your seat wondering, but when is he going to share his thoughts on Product Validation programs? You will just have to check back at a later date. Always leave them wanting more. Continue reading →

Seriously Amusing.

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Customer Evidence, Customer Reference, Marketing Musings, Social Media

Like auto hobbyists with a new set of tools, marketers can’t stop chatting about how traditional marketing and social digital media will intersect over the coming years, so I won’t bore you with more opinions on this exact matter. Plus the somewhat ironical humor of discussing social media, new media, or community marketing via a blog just cracks me up. Continue reading →