Come join Brooke in the fun and exciting world of a video shoot. See the equipment and all the people involved in just one day’s filming. Don’t forget the customer engagement summit, in Quincy, MA, is just around the corner.
tags: case studies, customer engagement, customer engagement summit, travel, video evidence, vlog
Brooke’s loving her video shoots and getting excited about the Customer Engagement Summit in October. If you know and love Projectline, vote for us for NWjobs’ favorite Seattle small company – We’re going for a three-peat!!
tags: case studies, customer engagement, customer reference forum, video shoots
Projectline Services is looking for an enthusiastic marketing professional to manage customer reference programs such as case study development, press relations, analyst engagement, video production, and more. The ideal candidate will be passionate about technology, and thrive in an entrepreneurial and energetic environment. This is a part-time opportunity with potential of going full time. We’re looking for people who take their work very seriously – but not themselves! [read more]
tags: awesome, case studies, customer reference, marketing
One of my colleagues, Greg, told me about this story. It’s an old story about turning around a disgruntled customer using new media–Twitter! (Note: Twitter is a micro-blogging tool that allows users to send short blog posts of 140 characters or less to other users that follow their micro-blog.)
One Twitter user who just happened to run his own marketing blog (C.C. Chapman, Managing the Gray) was “Tweeting” about the quality of his HD picture on Comcast during a Boston Celtics game. Shortly after his micro-rant, a Comcast service professional sent him a message on Twitter asking him how he could help fix his HD reception.
tags: blogging, brand, case studies, new media, podcasts, web 2.0, word of mouth
So I have been thinking today (not the first time) about my least favorite approach to customer evidence, (case studies, success stories, customer testimonials, whatever you want to call them). I think it is a problem that permeates the execution of so many sales and marketing activities: goal-agnostic metrics.
What do I mean? I mean when some poor marketing manager has been given the task of “creating XX number of success stories by XX date” as the goal of a customer evidence program. This is a fine target number, but not the goal of the program. The goals of an evidence program should be more like: to create stories that are instantly readable and genuinely connect with the audience, to create testimonials that are true and informative with a reasonable call to action, to produce stories that resonate and can be passed on to your customers’ industry peers, and most importantly to create materials that actually get in the hands of buyers and influence them at all stages of the sales and marketing life cycle. (more…)
tags: audience perception, B2B, case studies, customer evidence, customer reference, marketing, marketing goals
Like auto hobbyists with a new set of tools, marketers can’t stop chatting about how traditional marketing and social digital media will intersect over the coming years, so I won’t bore you with more opinions on this exact matter. Plus the somewhat ironical humor of discussing social media, new media, or community marketing via a blog just cracks me up. (more…)
tags: advertising, B2B, blogging, case studies, customer evidence, customer reference, marketing, new media, social media, web 2.0
