August 25th, 2009
by Corey Mahoney

In a creative slump? In our second vlog installment, Amy (the head of our creative department) offers some ideas on how to get out of a rut with the help of some kittens. Meanwhile, Brooke gets excited about great customer reference programs after reading our white paper, Three Basic Elements to Extraordinary Reference Programs.

Missed the first one? Visit our new YouTube channel to catch up or subscribe so you never miss one again!

tags: creative services, customer reference, customer reference programs, tips, vlog

July 30th, 2008
by Projectline

In catching up on my RSS feeds over the weekend, I found myself staring at a short New York Times article that suggested a long story left unwritten. How does anyone build a viral campaign that succeeds out of any force other than blind luck?

Believe it or not, there is an equation for just that purpose:

[Be Amazing] + [Act Amazing] = [Get Amazing]

Viral is really that simple – just be worth talking about and do something worth talking about. The only catch is you have to have both to succeed. Notice also that I’ve not mentioned timing anywhere. There is a reason for this: Great campaigns always make their own timing.

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tags: advertising, audience perception, Best practices, creative services, Digital Content, early adoption, marketing, marketing goals, messaging, new media, web 2.0

June 2nd, 2008
by Projectline

Two weeks in. A Projectline creative marketing consultant for ten days plus a good two hours. What’s made Projectline stand out so far against the measure of the agencies I used to call home—from the regional boutiques to the global giants? It’s the keys.

From what I’ve seen, too many creative firms spend all together too much effort on holding up internal hierarchies, insisting their people focus on one specific task and one particular role, and only earn the right to greater personal challenge and responsibility one small title change at a time. You’ll think it sounds cliché, but it really is different here.

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tags: creative services