More video blogging from Brooke!

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Marketing Musings

We put the “N” in “CRKSN” and the “Ann” in “mAnnagement.”

In our latest video blog, Brooke shares some of her insights about what it’s like to work in the customer reference industry and lets you know you’re not alone. Then she chats with Ann, the head of our content development team, about being a ‘lapsed novelist’ and what Projectline content development does.

We want knowledge! And we’ve got some spare to share.

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Marketing Musings
Can a for-profit company start a non-profit, non-competitive online community? We say, “yes”!  Last month we set out to prove that not only is it possible, but it is also beneficial. Eric Larson, Sr. Projectline Marketing Consultant, (who is as passionate about social media as I am about customer reference marketing), and I put our heads together and formulated what would become the Customer Reference Knowledge Sharing Network (CRKSN).

 

How the community was born:

Our goal was to build an online community where people who live and breathe customer references, Continue reading →