July 30th, 2008
by Projectline

In catching up on my RSS feeds over the weekend, I found myself staring at a short New York Times article that suggested a long story left unwritten. How does anyone build a viral campaign that succeeds out of any force other than blind luck?

Believe it or not, there is an equation for just that purpose:

[Be Amazing] + [Act Amazing] = [Get Amazing]

Viral is really that simple – just be worth talking about and do something worth talking about. The only catch is you have to have both to succeed. Notice also that I’ve not mentioned timing anywhere. There is a reason for this: Great campaigns always make their own timing.

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tags: advertising, audience perception, Best practices, creative services, Digital Content, early adoption, marketing, marketing goals, messaging, new media, web 2.0

June 30th, 2008
by Christina Lee

It doesn’t have to be said that blogs, wikis, podcasting, twittering, etc. will eventually be considered a natural part of the way we communicate as individuals and is fast becoming the way that enterprise companies reach their audiences (see Forrester research). But turns out now it will be a major way big companies reach their employees and facilitate conversations between their employees too.

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tags: blogging, community partnership, Digital Content, marketing, new media, podcasts, social media, web 2.0

May 18th, 2008
by Projectline

Wow… I am so excited to share with you a new role here at Projectline.  The New Media and Digital Content Consultant is just one more way to see how Projectline is growing.  Remember, you must have something to bring to the table and you must have a sense of humor that can pull it all together.  So check out the link and let me hear from you.

New Media and Digital Content Consultant

tags: Digital Content, marketing, new media, Recruiting