March 20th, 2009
by Corey Mahoney

Social Media Marketing can be an enormous opportunity for businesses and marketers, but it tends to get a bad rap these days. Though it’s working daily on all the sites we depend on, companies wonder who should be taking care of it, the internet literati complain about clutter, and everyone else scrambles to figure out how to use it carefully without getting left in the dust.

There are some good reasons for skepticism when it comes to Social Media Marketing: as a new field, no one agrees on the rules, let alone what makes an expert. A few things, however, are clear: (more…)

tags: audience perception, Facebook, marketing, social media, twitter

November 26th, 2008
by Anika Lehde

How the community was born:

Our goal was to build an online community where people who live and breathe customer references, (more…)

tags: CRKSN, customer reference knowledge sharing network, customer reference programs, Facebook, online communities, twitter

November 3rd, 2008
by Anika Lehde

Projectline may be known for forward thinking and modernism when it comes to marketing ideas, but deep in our hearts, we are also a little nostalgic for the best of the past. This holds true even when it comes to networking – so last week we let our Facebook Group take a little nap and invited a few hundred people to visit us in person at our Seattle office. In person? I know, say it isn’t so. I met dozens of new friends, reconnected with some familiar faces, and thoroughly enjoyed the “live” experience, reminding me that there is room for both virtual and actual social spaces (speaking of, if you haven’t see it already, you should check out the Meet Up promo video). Have a look at some of the photos from our party here, and, if you attended, leave a comment on our blog and let us know what you thought. If you are looking for info on the organic and biodynamic wines from the wine tasting, you can contact Sara Maxwell Professional Wine Services at saramaxwellwine@yahoo.com.

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tags: events, Facebook, marketing, networking, seattle, social media, social networking