Kiva Spotlights Projectline

Marketing Musings

Can a small consulting firm make the world a better place? At Projectline we think so, and here is one of the ways we are doing it…

We pride ourselves on having not just talented business people work for us, but great people. Our clients benefit from the skills and experience of our team, but may be unaware that behind the scenes, we are also making an impact on a global scale with every new project we undertake. A portion of the revenue from each of our projects is redirected to help entrepreneurs in developing countries build their business and lift themselves out of poverty. Through Kiva, Projectline lends money to entrepreneurs who are unable to draw startup capital from banks. This process helps small business owners build their businesses, which will, in turn, hopefully have a positive impact on their communities… You get the drift. I am proud to say we have been actively lending money to individuals in developing countries for over 22 months now and have made more than 60 loans. Continue reading

Ideas for Making a Lasting Impression on Your Clients, not the Planet

Marketing Musings

To be honest, writing up a little blurb about Projectline’s efforts to reduce our environmental impact by choosing innovative gifts has been on my (long) list of things that I want to do for a while. No complaints tho’ – being busy is a a great thing! When I woke up this morning I was reminded by the radio that today is Earth Day, and I figured it was the universe telling me to get off my duff and share some information. I know I don’t want any more throw-away, meaningless, economically-questionable SWAG and I suspect many others are in the same boat. Here are some ideas that you can use for your own firm, or recommend to your clients that want to buck the status quo:

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