Every individual has some sort of accent, whether in their native language or that of a language they’ve learned; even Seattleites have an accent, albeit a very slight one. Regardless, there is something unique about how each and every person communicates.
When learning a new language, people usually pick up the accent of the region in which they’re living. I experienced this while learning Spanish in southeastern Spain while sharing an apartment with students from five other Spanish-speaking countries. I acquired distinct inflections unique to both the region I was in and the people I was spending time with.
OK—so how does this relate to marketing? People at Projectline come from a vast array of backgrounds. We all apply the inflections we’ve gained from our education, professional training, and outside experiences to our work. The rich diversity of these experiences helps us better translate our clients’ vision into marketing success—whether we’re assisting with content strategy, facilitating customer communities, or analyzing campaign data.
For me, the joy of marketing is that, much like language, it’s a dynamic, ever-evolving discipline. And, just like mastering a spoken language demands an appreciation for nuance, proficiency in marketing requires the ability to become conversant in its many genres. By creating a team that blends knowledge of the different categories or dialects of marketing—a team composed of people from all around the world who have different marketing skill sets—we’re able to flexibly meet a wider spectrum of client requests.
Projectline makes a distinct effort in recruiting individuals who can bring a unique accent to the team, creating opportunities to expand the shared knowledge we apply to every client engagement. Just as if I had learned only one dialect of Spanish, I wouldn’t be able to communicate as effectively with Spanish-speakers from different parts of the world, so do we emphasize a holistic approach when it comes to marketing fluency.
Fortunately—for both our clients and our work environment—each of our employees brings his or her own marketing accent to the table, providing the dynamic marketing flair that Projectline is known for. What kind of accent are you contributing to your company?
Chat with me about this or any other b2b marketing topic on Twitter @_samantha_smith.