Your Personal Marketing Accent

Marketing Musings

Every individual has some sort of accent, whether in their native language or that of a language they’ve learned; even Seattleites have an accent, albeit a very slight one. Regardless, there is something unique about how each and every person communicates.

When learning a new language, people usually pick up the accent of the region in which they’re living. I experienced this while learning Spanish in southeastern Spain while sharing an apartment with students from five other Spanish-speaking countries. I acquired distinct inflections unique to both the region I was in and the people I was spending time with.

OK—so how does this relate to marketing? People at Projectline come from a vast array of backgrounds. We all apply the inflections we’ve gained from our education, professional training, and outside experiences to our work. The rich diversity of these experiences helps us better translate our clients’ vision into marketing success—whether we’re assisting with content strategy, facilitating customer communities, or analyzing campaign data.

For me, the joy of marketing is that, much like language, it’s a dynamic, ever-evolving discipline. And, just like mastering a spoken language demands an appreciation for nuance, proficiency in marketing requires the ability to become conversant in its many genres. By creating a team that blends knowledge of the different categories or dialects of marketing—a team composed of people from all around the world who have different marketing skill sets—we’re able to flexibly meet a wider spectrum of client requests.

Projectline makes a distinct effort in recruiting individuals who can bring a unique accent to the team, creating opportunities to expand the shared knowledge we apply to every client engagement. Just as if I had learned only one dialect of Spanish, I wouldn’t be able to communicate as effectively with Spanish-speakers from different parts of the world, so do we emphasize a holistic approach when it comes to marketing fluency.

Fortunately—for both our clients and our work environment—each of our employees brings his or her own marketing accent to the table, providing the dynamic marketing flair that Projectline is known for. What kind of accent are you contributing to your company?

Chat with me about this or any other b2b marketing topic on Twitter @_samantha_smith.

Are you missing the point of a simple email?

Careers, Community

I sit here trying to catch up on my email communication, as I try not to have more than 40 emails in my inbox at the end of every day (sometimes even on the weekends), and a few thoughts have come to mind.  I love the clients and the candidates…I love my job, what I do, and the people I work with. After all, I have been recruiting for 14 years now. So anyway, as I sit here working from the bottom of my inbox up, I had to stop and write these thoughts down on paper (so to speak). 

Do you think about what you put in your emails? Do you think about making it easier for the person reading that email? Are you putting too much faith in the person reading your emails? Do you want faster responses to your emails (can’t guarantee this last one outside of my world, but gives you a better chance)?

If you have answered ‘No’ to the first two and ‘Yes’ to the second two, then listen up. These are only suggestions, but I would think about how easy they are and why they might be worth the extra few minutes. (In leaving myself and my inbox wide open to the onslaught of disagreement, if you come up with a legitimate reason NOT to do anything in this entry…email me.)

First, put your phone number under your name. Do you know how many times I have to go look up a number to call a candidate I’m talking to about a job? How easy could you make it on the person reading your email by simply adding a signature line with phone number if nothing else. You could even set your signature to include it. Let’s change the situation…let’s say you are in business for yourself and you are trying to get new business from a new potential client.  …and it comes down to you or one other company. What if that client who has no loyalty to anyone (yet) chooses the one with the easy access phone number? Make it simple on yourself and others.

How about this one… I am talking to a candidate (out of the 20 candidates a week I talk to on the phone alone) and I give them permission to follow up with me at said time and said day (I try to keep myself accountable). So I get an email saying ‘Hi Lena, just checking in,’ without details on what position or what they are checking in for. I know I am good (haha) but not that good. Anyway, once again I must go take the time to look it up. Although that is only 3 minutes of my time…if you multiply that or put that email at the bottom of 162 other emails? All I can say is I appreciate a concise, informative email. Continue reading

Campaign Desk Marketing Coordinator…


Projectline is looking a talented person to be part of a marketing team in Bellevue that will be working directly with one of our largest clients. Looking for innate talent and willingness to work hard and learn.   This is a great opportunity for a recent graduate or someone just getting started in marketing to start your career and learn from some of the best.  

Marketing Project Manager – Customer Testimonials


Are you passionate about technology and marketing? Do you like to solve problems, create project plans, and execute efficiently? Do your friends consider you a smart, humorous, and positive person?  If this sounds like you, then please read on!  Projectline Services, Inc. is looking for an enthusiastic marketing project manager to help our clients produce high quality and influential customer testimonial case studies.  This position will be responsible for working with clients to manage customer testimonial production processes to support sales and marketing activities.  [read more]

Something to think about…

Careers, Community

I know each and every person that has ever looked for the next job/career has spent time combing through newspapers (for those of you still old fashioned) or on-line sites for that perfect job description. Searching, reading and knowing that thousands of other people are doing the same thing. Taking extra time working on your cover letter, trying to pick the perfect words to standout from all the others. Knowing in your heart you will land in the middle of a huge pile of resumes that are trying to get in front of that same recruiter who holds your future and happiness in hand.

Always left with ‘What else can I do?’

Here is my suggestion… NETWORK. This is such an under realized and underutilized resource. What better way (or easier way for that matter) than to ask someone who knows you and can help to put your resume on the top of ‘that’ pile. Whether you give them a bullet point version of your experience or your full resume, just make sure you give them enough information and insight about you to talk to your skills and the direction of your career. There is nothing worse than getting a referral that has nothing to do with the company or any of the open positions. So remember, this is not to add work for others, it is to streamline your efforts. So don’t leave anyone guessing about what you are good at. …and for goodness sakes, don’t forget your contact information.

I am telling you this really works. After all, I practice what I preach. How do you think I ended up here at Projectline?

What does brain cancer research have to do with a marketing firm?

Content Development, Content Strategy

This is Katie Hoffman and I am writing in Lena’s Joblog while she is sailing the seas in Alaska (lucky girl). Some of you may already know that Projectline volunteers every month and we pick the cause based on ideas from employees and sub-contractors. This allows us to help out locally and also get to know each other better. Recently, I suggested that we volunteer for a brand new event designed to raise funds for brain cancer research.

Pam and Maartje Volunteering at the Cranium Crusade Registration Booth

The statistics say that 3 in every 100,000 people are diagnosed with a brain tumor. The average survival rate of someone diagnosed with brain cancer is one to two years. When my sister, Kim Hogle, had five people close to her diagnosed with a brain tumor, she knew it was time to figure out how to get involved and help those families close to her. When she realized that Seattle is fortunate enough to have the Center for Advanced Brain Tumor Treatment and she met Dr. Greg Foltz, Kim was inspired to start the first ever Annual Brain Cancer Walk, called the “Cranium Crusade.” She also got me involved.

Continue reading